Welcome, and thank you for participating in ILTA’s legal Marketing Technology Survey!
 
Survey Goals:

· Benchmark to see what tools firms are using and what marketing technology is more in play.

· Identify what comprises a typical “marketing technology stack” for a law firm in 2020.

· Collect some information that marketing technologists can use and leverage at their firms.

· Raise the profile of marketing technology in the legal industry.  

Definition: For response purposes, “marketing technology” is about leveraging technology and information to achieve marketing goals and objectives. This includes tools that automate tasks to surface actionable intelligence, customer insight and strategies for reaching target audiences.

Please take advantages of opportunities to add details if your answer is “other;” your responses will help drive questions next time. Questions marked with an asterisk are required to complete the survey.

Sponsored By: Content Pilot LLC

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* 1. Coming out of COVID, quarantine and working from home, what is the first project or investment that you'd like your firm to make?

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* 2. In response to COVID-19, are you considering any new marketing technologies as a result of remote working?

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* 3. How many people work full-time in the marketing/business development department, group or team?

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* 4. What is the highest level marketing technology role at your firm?

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* 5. How many people in the firm are dedicated full-time to marketing technology?

The following four questions relate to management tools and databases.

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* 6. What is the primary CRM solution that is used at your firm?

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* 7. What is the primary ERM solution that is used at your firm?

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* 8. Are you doing your CRM/ERM data maintenance at the firm or outsourced?

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* 9. If your CRM/ERM data maintenance is done in-house, how many full-time data stewards do you have?

The following questions relate to Proposal Automation & Experience Management Systems

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* 10. Which proposal automation solution do you use?

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* 11. What Experience Management system do you use at your firm? (Select all that apply)

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* 12. Have you hired a third party consultant to help you launch your experience database?

The following nine questions relate to Website Design and Podcasts

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* 13. How did you design/develop your website?

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* 14. Who handles your website’s technical updates/patching?

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* 15. What Content Management System/platform do you use?

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* 16. Does your websites CMS enable you to manage multiple languages?

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* 17. How many languages appear on your website besides your country's primary language?

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* 18. Does your website comply with WCAG 2.0 Web Accessibility Guidelines?

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* 19. If yes, what level?

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* 20. How many search features do you have on your website? (Consider: Lawyer search, Experience search, News/Events search, Advanced search, Predictive or type-ahead, Site-Wide Keyword search:

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* 21. If your firm is producing podcasts, what is your primary podcast service?

The following seven questions relate to Event Management Tools, Email marketing, Events and CI

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* 22. What is your email marketing platform? 

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* 23. Which primary event management tool is your firm using?

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* 24. Are there interesting ways that people are using in-person event management tools in a virtual setting?

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* 25. Does your primary event management tool integrate with your email marketing system?

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* 26. Does your primary event management tool integrate with your website?

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* 27. What primary tool does your firm use for delivering webinars?

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* 28. Select up to 5 competitive intelligence tools your firm is using. If you use more than 5, please select the ones you use most often.

The following nine questions relate to Marketing Analytics. 

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* 29. What tool(s) do you use to collect and present marketing analytics? (Check all that apply)

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* 30. If you have identified key performance indicators (actionable measures of performance against objectives) for marketing and business development at your firm, for which categories do you have KPIs (versus other metrics)? (Check all that apply)

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* 31. What analytics do you track when it relates to websites, microsites and blogs? (Check all that apply)

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* 32. What analytics do you track when it relates to email marketing campaigns? (Check all that apply)

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* 33. What analytics do you track when it relates to social media? (Check all that apply)

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* 34. What analytics do you track when it relates to CRM and ERM systems? (Check all that apply)

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* 35. What analytics do you track when it relates to events? (Check all that apply)

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* 36. What analytics do you track when it relates to proposals and RFPs? (Check all that apply)

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* 37. What analytics do you track when it relates to experience management systems? (Check all that apply)

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* 38. Are you actively seeking to acquire new or to replace existing technology in any of these categories?

  Yes No
CRM/ERM 
Experience Database
Proposal Automation
Events 
Webinars
Competitive Intelligence 
Analytics

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* 39. What’s keeping you up at night regarding marketing technology? What concerns you most? What is harder than it has to be? What category of technology solution are you most challenged by? You don’t need to share details, just categories that we might consider for the next survey.

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* 40. What is the range of total annual costs for each segment of your tech stack (ie. CRM) of your overall marketing budget?

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* 41. What is the most successful marketing technology at your firm and why?

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* 42. Any additional comments? Please let us know of new/additional survey questions you believe should be added or if you are using any marketing technology we didn't cover in this survey. Thank you!

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