TOURISM INDUSTRY ASSOCIATION OF BC

2023 Membership Survey

INTRODUCTION

Thank you for participating in the Tourism Industry Association of BC (TIABC) Membership Survey. This survey is open to both members and non-members of TIABC.

The purpose of this survey is to assess your level of satisfaction with the leadership that TIABC provides and to solicit your valuable input to help shape our future direction and to ensure our effectiveness as advocates for the tourism sector.

The survey will take approximately 10 minutes to complete. We request your response on or before end of day November 30th, 2023.

CONFIDENTIALITY

We respect the confidentiality of the data provided and therefore will not publish responses by any individual or organization. All responses are anonymous and will be reported in aggregate only, largely for internal planning purposes.

TIABC VISION & FOCUS

TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. The organization’s rolling Strategic Plan outlines five key priority areas to guide the organization:

- Advocacy & Policy Development
- Membership & Strategic Alliances
- Strategic Communications & Government Relations
- Operational Sustainability & Excellence

- Diversity, Equity, Inclusion & Reconciliation

For further information about TIABC, please visit www.tiabc.ca. If you have any questions about TIABC or this survey, please contact Deborah Kulchiski, Manager, Special Projects at deborah@tiabc.ca or 604.530.9979

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* 1. Which sector best describes your business or organization?

Accommodation

Activity-based

Adventure Tourism

Arts and Culture

Association

Attraction

Destination Marketing / Management Organization (DMO)

Education

Food services

Hospitality

Meetings, Conferences, Events

Retail

Service Provider

Supplier

Transportation

Other (please specify)

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* 2. Which region of the province is your primary operation located?

Vancouver Island

Vancouver, Coast & Mountains

Kootenay Rockies

Thompson Okanagan

Cariboo, Chilcotin Coast

Northern BC

Outside BC (Please state location)

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* 3. Are you a member of TIABC?

YES

Do Not Know

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* 4. If you answered "YES" to Q3, how long have you been a member of TIABC (please select)?

1 - 5 years

6 - 10 years

11 - 15 years

16 - 20 years

over 20 years

Do not know

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* 5. TIABC has been a leading voice on the multiple issues over the past year, advocating on behalf of its members. Looking to the next 12 months and beyond, on a scale of 1 (low priority) to 5 (highest priority), what issues do you think TIABC should be focused on?

	Low priority	Some priority	Neither low or high priority	High priority	Highest priority
Workforce and labour	Workforce and labour Low priority	Workforce and labour Some priority	Workforce and labour Neither low or high priority	Workforce and labour High priority	Workforce and labour Highest priority
Taxation	Taxation Low priority	Taxation Some priority	Taxation Neither low or high priority	Taxation High priority	Taxation Highest priority
Insurance	Insurance Low priority	Insurance Some priority	Insurance Neither low or high priority	Insurance High priority	Insurance Highest priority
Affordable Housing	Affordable Housing Low priority	Affordable Housing Some priority	Affordable Housing Neither low or high priority	Affordable Housing High priority	Affordable Housing Highest priority
Short-term vacation rental regulations	Short-term vacation rental regulations Low priority	Short-term vacation rental regulations Some priority	Short-term vacation rental regulations Neither low or high priority	Short-term vacation rental regulations High priority	Short-term vacation rental regulations Highest priority
Land use and tenure security	Land use and tenure security Low priority	Land use and tenure security Some priority	Land use and tenure security Neither low or high priority	Land use and tenure security High priority	Land use and tenure security Highest priority
Reconciliation	Reconciliation Low priority	Reconciliation Some priority	Reconciliation Neither low or high priority	Reconciliation High priority	Reconciliation Highest priority
Equity, Diversity & Inclusion	Equity, Diversity & Inclusion Low priority	Equity, Diversity & Inclusion Some priority	Equity, Diversity & Inclusion Neither low or high priority	Equity, Diversity & Inclusion High priority	Equity, Diversity & Inclusion Highest priority
Ride-sharing	Ride-sharing Low priority	Ride-sharing Some priority	Ride-sharing Neither low or high priority	Ride-sharing High priority	Ride-sharing Highest priority
Municipal & Regional District Tax (MRDT)	Municipal & Regional District Tax (MRDT) Low priority	Municipal & Regional District Tax (MRDT) Some priority	Municipal & Regional District Tax (MRDT) Neither low or high priority	Municipal & Regional District Tax (MRDT) High priority	Municipal & Regional District Tax (MRDT) Highest priority
Access & infrastructure development	Access & infrastructure development Low priority	Access & infrastructure development Some priority	Access & infrastructure development Neither low or high priority	Access & infrastructure development High priority	Access & infrastructure development Highest priority
Sustainability	Sustainability Low priority	Sustainability Some priority	Sustainability Neither low or high priority	Sustainability High priority	Sustainability Highest priority
Emergency Preparedness	Emergency Preparedness Low priority	Emergency Preparedness Some priority	Emergency Preparedness Neither low or high priority	Emergency Preparedness High priority	Emergency Preparedness Highest priority
Economic development and value of tourism	Economic development and value of tourism Low priority	Economic development and value of tourism Some priority	Economic development and value of tourism Neither low or high priority	Economic development and value of tourism High priority	Economic development and value of tourism Highest priority

Other (please specify)

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* 6. TIABC’s FIVE STRATEGIC PRIORITIES:

A. Advocacy & Policy Development – Developing well-researched policy positions with broad-based industry support is fundamental to success. TIABC focuses on continuing to build awareness of the importance, value, and potential of the tourism industry within all levels of government; creating mechanisms by which the effectiveness of government policies and actions affecting tourism can be measured against actual tourism development; providing quick and effective responses to policy proposals/changes and actions by all levels of government; influencing policy changes at the federal and provincial level.

B. Membership & Strategic Alliances - Ensuring that our membership structure is reflective of the diversity and size of the industry while representing all regions of the province; increasing the perception of the value of TIABC by its members; building and sustaining a sense of ownership, involvement, and support for TIABC thereby ensuring unity of the industry; communicating industry-based policies to appropriate bodies; and expanding relationships with other tourism sector associations.

C. Strategic Communications & Government Relations - Continuing to be constructive and solution- oriented with government, enhancing its overall profile with elected officials through various initiatives including connecting at the constituency level. Communicating the value or power of tourism is also a key initiative to ensure government and business leaders understand and respect that the visitor economy is an integral part of the province’s ability to attract investment, create jobs and generate economic impact in all regions.

D. Operational Sustainability & Excellence - Ensuring that TIABC is governed effectively by a Board of Directors representative of the industry; maintaining and reviewing a rolling strategic & financial plan within the framework of a long-term plan; increasing revenue from programs, fundraising and sponsorships, seeking financial partnerships with government and industry as well as exploring other revenue generating opportunities including special projects and research assignments.

E. Diversity, Equity, Inclusion & Reconciliation - Ensuring that TIABC shares best practices in advocating for diversity, equity, inclusion and reconciliation within BC's tourism and hospitality industry, and seek to achieve the annual goals and objectives we set around this priority to hold us accountable.

On a scale from 1 (strongly disagree) to 5 (strongly agree), please rate the following statements:

	Strongly disagree	Disagree	Neither disagree or agree	Agree	Strongly agree
I am satisfied with my membership in TIABC	I am satisfied with my membership in TIABC Strongly disagree	I am satisfied with my membership in TIABC Disagree	I am satisfied with my membership in TIABC Neither disagree or agree	I am satisfied with my membership in TIABC Agree	I am satisfied with my membership in TIABC Strongly agree
TIABC membership offers fair value for money	TIABC membership offers fair value for money Strongly disagree	TIABC membership offers fair value for money Disagree	TIABC membership offers fair value for money Neither disagree or agree	TIABC membership offers fair value for money Agree	TIABC membership offers fair value for money Strongly agree
TIABC not only supports our industry, but brings more awareness to the challenges and opportunities of the tourism sector	TIABC not only supports our industry, but brings more awareness to the challenges and opportunities of the tourism sector Strongly disagree	TIABC not only supports our industry, but brings more awareness to the challenges and opportunities of the tourism sector Disagree	TIABC not only supports our industry, but brings more awareness to the challenges and opportunities of the tourism sector Neither disagree or agree	TIABC not only supports our industry, but brings more awareness to the challenges and opportunities of the tourism sector Agree	TIABC not only supports our industry, but brings more awareness to the challenges and opportunities of the tourism sector Strongly agree
TIABC responds to my sector, business or organization’s issues in a timely and effective manner	TIABC responds to my sector, business or organization’s issues in a timely and effective manner Strongly disagree	TIABC responds to my sector, business or organization’s issues in a timely and effective manner Disagree	TIABC responds to my sector, business or organization’s issues in a timely and effective manner Neither disagree or agree	TIABC responds to my sector, business or organization’s issues in a timely and effective manner Agree	TIABC responds to my sector, business or organization’s issues in a timely and effective manner Strongly agree
TIABC regularly updates me/my business on tourism issues of concern	TIABC regularly updates me/my business on tourism issues of concern Strongly disagree	TIABC regularly updates me/my business on tourism issues of concern Disagree	TIABC regularly updates me/my business on tourism issues of concern Neither disagree or agree	TIABC regularly updates me/my business on tourism issues of concern Agree	TIABC regularly updates me/my business on tourism issues of concern Strongly agree
I see TIABC in the media and appreciate the tone and approach	I see TIABC in the media and appreciate the tone and approach Strongly disagree	I see TIABC in the media and appreciate the tone and approach Disagree	I see TIABC in the media and appreciate the tone and approach Neither disagree or agree	I see TIABC in the media and appreciate the tone and approach Agree	I see TIABC in the media and appreciate the tone and approach Strongly agree
I believe my membership investment in TIABC is being used effectively	I believe my membership investment in TIABC is being used effectively Strongly disagree	I believe my membership investment in TIABC is being used effectively Disagree	I believe my membership investment in TIABC is being used effectively Neither disagree or agree	I believe my membership investment in TIABC is being used effectively Agree	I believe my membership investment in TIABC is being used effectively Strongly agree
My interactions with TIABC directors has been positive	My interactions with TIABC directors has been positive Strongly disagree	My interactions with TIABC directors has been positive Disagree	My interactions with TIABC directors has been positive Neither disagree or agree	My interactions with TIABC directors has been positive Agree	My interactions with TIABC directors has been positive Strongly agree
My interactions with TIABC staff have been positive	My interactions with TIABC staff have been positive Strongly disagree	My interactions with TIABC staff have been positive Disagree	My interactions with TIABC staff have been positive Neither disagree or agree	My interactions with TIABC staff have been positive Agree	My interactions with TIABC staff have been positive Strongly agree
TIABC staff respond to my enquiries in a timely and professional manner	TIABC staff respond to my enquiries in a timely and professional manner Strongly disagree	TIABC staff respond to my enquiries in a timely and professional manner Disagree	TIABC staff respond to my enquiries in a timely and professional manner Neither disagree or agree	TIABC staff respond to my enquiries in a timely and professional manner Agree	TIABC staff respond to my enquiries in a timely and professional manner Strongly agree
My membership helps make a positive impact on TIABC’s advocacy efforts	My membership helps make a positive impact on TIABC’s advocacy efforts Strongly disagree	My membership helps make a positive impact on TIABC’s advocacy efforts Disagree	My membership helps make a positive impact on TIABC’s advocacy efforts Neither disagree or agree	My membership helps make a positive impact on TIABC’s advocacy efforts Agree	My membership helps make a positive impact on TIABC’s advocacy efforts Strongly agree
I plan to continue my membership in TIABC for the foreseeable future	I plan to continue my membership in TIABC for the foreseeable future Strongly disagree	I plan to continue my membership in TIABC for the foreseeable future Disagree	I plan to continue my membership in TIABC for the foreseeable future Neither disagree or agree	I plan to continue my membership in TIABC for the foreseeable future Agree	I plan to continue my membership in TIABC for the foreseeable future Strongly agree
I am interested in getting more involved with TIABC	I am interested in getting more involved with TIABC Strongly disagree	I am interested in getting more involved with TIABC Disagree	I am interested in getting more involved with TIABC Neither disagree or agree	I am interested in getting more involved with TIABC Agree	I am interested in getting more involved with TIABC Strongly agree

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* 7. Please provide recommendations on programs, information, or services you would find valuable from TIABC.

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* 8. In your opinion, what TIABC member benefits do you consider to be of greatest value (rank in order of importance with 1 being highest)?

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* 9. Do you subscribe to TIABC’s weekly newsletter? Yes or No

Yes

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* 10. Which of TIABC’s social media channels do you subscribe to (check all that apply)?

Facebook

Instagram

Twitter

None of the above

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* 11. What should TIABC be doing more of?

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* 12. What should TIABC be doing less of?

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* 13. Will you be renewing your TIABC membership in 2024?

Why

Why Not

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* 14. If you are not a member of TIABC, would you be interested in becoming a member?

YES

Please Explain

TOURISM INDUSTRY ASSOCIATION OF BC

2023 Membership Survey

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* 1. Which sector best describes your business or organization?

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* 2. Which region of the province is your primary operation located?

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* 3. Are you a member of TIABC?

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* 4. If you answered "YES" to Q3, how long have you been a member of TIABC (please select)?

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* 5. TIABC has been a leading voice on the multiple issues over the past year, advocating on behalf of its members. Looking to the next 12 months and beyond, on a scale of 1 (low priority) to 5 (highest priority), what issues do you think TIABC should be focused on?

Question Title

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* 7. Please provide recommendations on programs, information, or services you would find valuable from TIABC.

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* 8. In your opinion, what TIABC member benefits do you consider to be of greatest value (rank in order of importance with 1 being highest)?

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* 9. Do you subscribe to TIABC’s weekly newsletter? Yes or No

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* 10. Which of TIABC’s social media channels do you subscribe to (check all that apply)?

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* 11. What should TIABC be doing more of?

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* 12. What should TIABC be doing less of?

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* 13. Will you be renewing your TIABC membership in 2024?

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* 14. If you are not a member of TIABC, would you be interested in becoming a member?

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* 15. Are there any other comments, recommendations, or questions you wish to add?