Introduction & Survey Purpose

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Welcome to the LaborRateHero Survey for Luxury Brand & Special Vehicles.  This survey will take about 5 minutes to complete.

What is the purpose of this survey?
In short, National AutoBody Research seeks to understand what labor prices collision repairers charge for working on luxury brand vehicles, such as Audi, Bentley, Mercedes, or Tesla, for example, as well as special vehicles such as the new Ford F-150 or Nissan GT-R.

We know that some collision repairers make significant capital investments in training, tooling, equipment, and facilities in order to achieve certifications from certain luxury vehicle manufacturers.  These investments often go into the hundreds of thousands of dollars.

In order to cover those tremendous costs and earn a return on those investments, some repairers choose to charge higher labor rates when repairing special vehicle makes compared to other mass market brands.

However, in the past, there was no easy way to know what the market labor rates were for working on a Mercedes, for example. 

Now, with this new survey, those repairers have the opportunity to report these special labor rates to an independent, third-party in order to help define the true market rates for repairing these types of vehicles. 

The rates are then accessible through the Variable Rate System, from a nationwide view, all the way down the ZIP code level.

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