2025 Demand Generation Benchmark Survey Demand Gen Report's 2025 Demand Generation Benchmark Survey aims to gain an in-depth look at demand generation trends, tactics and strategies being used by B2B organizations. OK Question Title * 1. How has your overall marketing budget changed in 2025 versus 2024? (Required.) Increased significantly Increased slightly Unchanged Decreased slightly Decreased significantly Not sure OK Question Title * 2. Which of the following strategies are seeing increased budget prioritization in 2025? (Select all that apply) (Required.) Personalization/customization of buyer engagement Sales enablement Intent-data investments Content marketing Data management/augmentation Customer marketing/expansion and renewals Account-based marketing/experience Event marketing Revenue operations Other (please specify) OK Question Title * 3. What amount of total revenue growth is your organization projecting for 2025? (Required.) Increase by more than 20% Increase by 11% - 20% Increase by 1% - 10% Unchanged Decrease by 1% - 10% Decrease by 11% - 20% Decrease by more than 20% Not sure OK Question Title * 4. How will your investment in marketing operations change in 2025? (Required.) Increase substantially Increase slightly No changes Decrease We don't currently have a marketing operations function, but plan to invest in 2026 We don't have a marketing operations function, and don't plan to invest in the near future Not sure OK NEXT