Membership Club Research 1. Question Title * 1. How many paid membership clubs do you belong to? (i.e. 24hr fitness, Costco, AAA, Netflix etc.) 0 1 2 3 4 or more Other (please specify) Question Title * 2. What is the average price per year you pay for each of these clubs? $0 $20 $40 $60 $80 $100 or more other Other (please specify) Question Title * 3. On average, how long have you belonged to each club? 1 year 2 years 3 years 4-6 years 8 plus years Other (please specify) Question Title * 4. What is the primary reason you join a membership club? Brand (Costco vs. Sam's Club) Join price (less expensive option because they are all the same) Save money (this one has better deals) Unique benefits (the competitor doesn't carry what I like) Convenience (its closer to work or home) Other (please specify) Question Title * 5. When considering a membership program, which would you rather have? Free trial but no refund Immediate charge with refund option Question Title * 6. The benefits I value the most and will pay for are..... Strongly disagree Somewhat disagree Indifferent Somewhat agree Strongly agree Travel deals Travel deals Strongly disagree Travel deals Somewhat disagree Travel deals Indifferent Travel deals Somewhat agree Travel deals Strongly agree Shopping deals Shopping deals Strongly disagree Shopping deals Somewhat disagree Shopping deals Indifferent Shopping deals Somewhat agree Shopping deals Strongly agree Special access Special access Strongly disagree Special access Somewhat disagree Special access Indifferent Special access Somewhat agree Special access Strongly agree Priority processing Priority processing Strongly disagree Priority processing Somewhat disagree Priority processing Indifferent Priority processing Somewhat agree Priority processing Strongly agree Unique content Unique content Strongly disagree Unique content Somewhat disagree Unique content Indifferent Unique content Somewhat agree Unique content Strongly agree Feeling of belonging Feeling of belonging Strongly disagree Feeling of belonging Somewhat disagree Feeling of belonging Indifferent Feeling of belonging Somewhat agree Feeling of belonging Strongly agree Supports causes I care about Supports causes I care about Strongly disagree Supports causes I care about Somewhat disagree Supports causes I care about Indifferent Supports causes I care about Somewhat agree Supports causes I care about Strongly agree Question Title * 7. How likely are you to purchase a race registration in the next 6 months? Extremely likely Very likely Moderately likely Slightly likely Not at all likely Question Title * 8. How likely are you to purchase a campsite reservation in the next 6 months? Extremely likely Very likely Moderately likely Slightly likely Not at all likely Question Title * 9. How likely are you to purchase a hunting or fishing licence in the next 6 months? Extremely likely Very likely Moderately likely Slightly likely Not at all likely Question Title * 10. How likely are you to register for a fitness class in the next 6 months? Extremely likely Very likely Moderately likely Slightly likely Not at all likely Question Title * 11. How familiar are you with ACTIVE.com? Extremely familiar Very familiar Somewhat familiar Not so familiar Not at all familiar Other (please specify) Question Title * 12. How familiar are you with the ACTIVE Advantage membership? Extremely familiar Very familiar Somewhat familiar Not so familiar Not at all familiar Other (please specify) Question Title * 13. How likely are you to recommend the ACTIVE Advantage program to a friend or family member? Not at all likely1 2 3 4 Very likely5 N/A Not at all likely1 2 3 4 Very likely5 N/A Page1 / 1 100% of survey complete. Done