Hello!

Help us create a community-led vision and roadmap to ensure strategic decision-making that will help grow the tourism economy within Springfield, Tennessee.

The City of Springfield's Tourism Department would like your input on which tourism assets residents feel are important and how future projects should be prioritized. The City is also seeking your input on a tourism branding initiative that aims to establish a unifying identity for the Springfield community. 

This effort is intended to communicate the unique qualities and brand positioning of the City and its surrounding assets. Your thoughtful answers to these questions will provide much-needed insight into what makes our community special. Please take a few minutes to share your thoughts and complete the survey below.
Thank you for your time.

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* 1. Which ACTIVITIES have you or your family participated in within the last year in Springfield?

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* 2. In what order of importance should Springfield's Tourism Department prioritize the following local tourism assets?

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* 3. How should Springfield's Tourism Department prioritize development and improvement of the following outdoor recreation and tourism assets?

  Low priority Medium priority High priority
Hiking trails
Mountain bike trails
Beginner mountain bike trails
Equestrian trails
Multi-use trails / greenways
Canoe/kayak accesses
Rock climbing access
Swimming areas
Fishing areas
Campgrounds
Disc golf courses
Skateboard parks
Picnic areas
Downtown public spaces
Arts / Public art
Culture / Heritage
Playgrounds
Outdoor event venues

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* 4. Considering the existing amenities in Springfield, how much of an issue are the following for you and your family?

  Not at all Slight Moderate Considerable
Lack of information and directional signage
Lack of public access
Inadequate parking
Overcrowding
Safety concerns
Need special equipment / skills
Inadequate public transportation
Inadequate sidewalks or bike lanes
Lack of ongoing maintenance
Cost / too expensive
ADA access

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* 5. How would you rate the quality of the following items in downtown Springfield?

  Poor Fair Good Excellent
Streetscape
Lighting
Public art
Community character and unique identity
Historic preservation
Amenities (benches, trash cans, bike racks)
Picnic areas
Parking
Public event space / Green space
Public restrooms
Sidewalks / Walkability
Greenway / Greenway access

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* 6. Use 5-7 adjectives that describe the Springfield community.

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* 7. In one sentence or less, define the Springfield community’s lifestyle, vibe, or culture.

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* 8. What stories or themes in the Springfield community should be highlighted through this new tourism branding effort?

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* 9. Can you think of any phrases or common sayings about the Springfield community, its landscape, history, or people?

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* 10. What are the most iconic scenes or locations in the Springfield community?

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* 11. What is the Springfield community currently most known for?

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* 12. What is your vision of what the Springfield community could become in 5-10 years?

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* 13. Who are the storytellers, artists, or unique individuals/organizations that exemplify the Springfield community?

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* 14. What makes the Springfield community different from any other destination or community in the region?

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* 15. What is your zip code?

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* 16. What is your age?

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* 17. What is your gender?

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* 18. What is your marital status?

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* 19. How many children under the age of 18 live in your household?

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* 20. Please specify your race.

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* 21. Please specify your ethnicity.

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* 22. What is the highest level of school or degree you have completed? (If you’re currently enrolled in school please indicate the highest level of education you have completed.)

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* 23. What is your total household income?

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* 24. Please provide your email address to become prize-eligible.

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