Online Behavior Study 2016-1 Question Title * 1. Please indicate which best categorizes your operation. Jobber Warehouse distributor Auto parts retailer Auto service & repair shop Dealership Question Title * 2. Do you use a tablet [iPad, Microsoft Surface, etc.] or smart phone [iPhone, Samsung Galaxy, etc.] for work? Yes, I use both. Yes, I use a smart phone. Yes, I use a tablet. No, I do not use a tablet or smart phone. Question Title * 3. How often do you purchase AUXILIARY LIGHTING online? 0-10% of the time 11-25% of the time 26-50% of the time 51-75% of the time 76-99% of the time All the time Never Question Title * 4. Would you use a smart phone app for making AUXILIARY LIGHTING purchases online? Yes, I already use an app for online purchases. Yes, I would consider using an app for online purchases. No, I would not use an app for online purchases. Question Title * 5. Which of the following best captures why you purchase AUXILIARY LIGHTING over the Internet? Convenience Speed Product availability Ease of comparing prices and/or options To avoid dealing with a sales person Other Question Title * 6. What do you dislike the most about purchasing AUXILIARY LIGHTING online? Lack of counterman assistance Shipping costs Limited product specifications/descriptions Potential to order the wrong part Other Question Title * 7. How do you find the online retailers or websites that you use to purchase AUXILIARY LIGHTING on the Internet? Go to the website of retailers I normally use Counterman suggestion Word of mouth Online advertising Print advertising Social media Find it through an online search Other Question Title * 8. How important are online product reviews of an AUXILIARY LIGHTING brand when considering a purchase? Very important Important Somewhat important Not important at all Question Title * 9. How does your online buying of AUXILIARY LIGHTING in 2016 compare to your online buying of AUXILIARY LIGHTING during the same period of time in 2015? I have bought more online in 2016 than in 2015. I have bought less online in 2016 than in 2015. I have bought about the same online in 2016 as I did in 2015. Question Title * 10. Would online coupons, rebates, QR codes or other incentives entice you to purchase more AUXILIARY LIGHTING online? Yes No Submit