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What it takes to be a successful business is changing faster than ever. Organizations must reinvent themselves to continue outperforming their peers, and reinvention starts with an act of imagination. The BCG Henderson Institute has developed a survey to assess organizational capacities for imagination, and we would greatly appreciate your input.

This survey should take about 2 minutes and will be completely anonymous -- there are no right answers to these questions so we are seeking honest, confidential input. Aggregated results and benchmarks will be shared back with survey participants who provide their contact information.

If you are interested in understanding more about the topic of imagination or the background to this survey, see BHI's forthcoming book, The Imagination Machine (Harvard Business Press, H1 2021). 
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