At the AAFD Franchisee Leadership Summit in early May, the AAFD announced the formation of six Franchisee Leadership Summit task forces that will tackle some of the biggest challenges (or areas of opportunity) that franchisees face. Some members already stepped up at the Leadership Summit and volunteered to serve on one or more task force. We are now looking for more participants.

The AAFD Action Task Forces will help us better define our goals and will allow you to be a part of crafting real solutions that we can bring to franchisee associations and franchisors. If you’ve wanted to take on a bigger role in fighting for Total Quality Franchising, then this is your chance! Below is a brief description of each of the task forces. Simply check "Yes" for each task force you are interested in joining (you may join more than one!), and then indicate if you are interested in a leadership role on that particular task force. 

This survey is not confidential, as we will need to contact task force participants, but we will not publish survey results without permission. Please provide us with your contact information at the end of the survey.

* 1. The Franchisee Equity Task Force

This task force will look at what it means for a franchisee to have “equity” in a franchise and what right they have to retain that equity if they should leave the franchise or be terminated. The group will look at rights to sell, renew, and grow, as well as rights after termination.

* 2. The Franchisee Association Effectiveness Task Force

This task force will focus on two different but related areas. First, the group will determine how best to achieve recognition of a franchisee association from a franchisor. (Does this require a broad legislative push or a franchise-by-franchise contractual effort?) Secondly, the group will look at how franchisee associations can maintain relevance in order to retain and grow membership for the long-term.

* 3. Market and Territorial Protection Task Force

Territory rights and market protection are among the most crucial and complex issues that franchisees and franchisors face. The market protection clause in a franchise agreement can literally mean professional life or death to a franchisee. This task force will face difficult questions, such as what market protection rights should franchisees expect and how to fight for them when a franchisor’s interest is usually diametrically opposed to their own.

* 4. Marketing and Marketing Funds Task Force

One of the primary benefits of joining a franchise is supposed to be the power of shared marketing. All franchisees pay into the marketing fund, but are they all getting the promised, or even fair, benefit? This task force will discuss common marketing abuses and propose methods to create a more fair and transparent use of marketing funds.

* 5. Group Purchasing Task Force

Group purchasing is an area ripe for abuse by franchisors. (A comparison of Subway and Quiznos group purchasing tactics may offer an excellent case study.) This task force will shine the light on unethical franchisor behavior in this area and make recommendations on how franchisees can use the substantial power of group purchasing to their benefit.

* 6. Rights to Compete Task Force 

The right to compete language in franchise agreements is often murky. What defines a competitive franchise, and who makes that decision? Is it fair to require a franchisee to abide by a post-term competition ban even if that franchisee fulfilled all the terms of his or her franchise contract? This task force will look at developing a fair resolution that will protect franchisors from unfair competition and franchisees from overly harsh restrictions.

* 7. If your chosen task force is full, would you be willing to be assigned to a different task force?

* 8. Contact Information