Many companies have made podcasting an integral part of their marketing strategy over the last 5+ years. But, why? What are the goals behind these efforts? And, how are companies best leveraging the content created through their podcast?


About this survey

This survey is specifically designed to be completed by companies who host a podcast as part of their company’s marketing strategy. 

At the end of the survey, there are two open-ended question that you can answer if you’d like to be quoted in our report with a link to your website. 

In the first section, we ask for some demographic information so that we can segment and analyze the results by type of business, company size, etc. We’re also asking for your contact information so that we can share the final report with you and quote you properly if you choose to answer the final open-ended questions.
In the second section, we ask multiple-choice survey questions. Results from this section will be anonymized and shared in aggregate; your individual answers will not be shared.

On the final page, you’ll have the option to join a Benchmark Group in order to get immediate access to the aggregate, anonymous results from all multiple-choice questions. In this group, you also have the option to anonymously compare your company’s content marketing performance against similar companies. 

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* 1. What is your email address?

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* 2. What is your full name?

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* 3. What is the name of your company?

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* 4. What is your company’s website?

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* 5. What is your company’s industry category?

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* 6. What is your role in the company?

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* 7. How many employees does your company have?

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