How do Companies Plan, Produce, and Promote Their Podcasts? |
Many companies have made podcasting an integral part of their marketing strategy over the last 5+ years. But, why? What are the goals behind these efforts? And, how are companies best leveraging the content created through their podcast?
About this survey
This survey is specifically designed to be completed by companies who host a podcast as part of their company’s marketing strategy.
Survey Structure
First Section: We request demographic information to segment and analyze the data effectively. We'll also ask for your contact details to share the final report and appropriately quote you if you respond to the open-ended questions.
Second Section: Consists of multiple-choice questions. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
Third Section: At the survey's end, you have the option to answer open-ended questions. If you choose to do so, we may quote you in our report with a link to your website.
Upon completion, you'll be redirected to the aggregated, anonymous results published on Benchmark Groups. By signing up for free, you can anonymously compare your company's performance against similar entities.