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The Living Room of the Future
PlayUK is a Western Balkans arts platform that aims to support and develop the audio-visual sector in the region. Through creating connections between professionals from the UK and WB countries, this platform supports knowledge and skills transfer in the areas of virtual reality, augmented reality, visual effects and animation, creating a unique bridge between creatives and the ICT sector.

This edition of PlayUK will cover a number of exciting programme segments which introduce new digital products from the UK and the Western Balkans, including the Living Room of the Future workshop designed by the Foundation for Art and Creative Technology (FACT) which explores the topic of the future of broadcasting. Apply by 21 October and you may win the opportunity to join the festival and the workshop as a participant and gain insights into ground-breaking ways of thinking about digital innovation.

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