POCAM's Visible and Vocal Study 2021

Your participation in this survey is voluntary, but we hope that you’ll complete it so that we can get an accurate representation of who is the Black, Indigenous and People of Colour (BIPOC) community in our industry, and what issues we may face.

As part of the People of Colour in Advertising and Marketing (POCAM)’s diversity and inclusion initiative, you have been invited to participate in a survey to help us better understand the issues mentioned.

In this survey, you will be asked a series of questions about your demographic background and your attitudes towards specific subjects. The survey should take about 10 minutes to complete. The data will be used to describe the demographic/attitudinal makeup of the Canadian POCAM community, along with helping with our efforts to combat discrimination and racism. Your responses to the questions are anonymous and confidential, and all data will be analyzed in aggregate to ensure that your identity remains anonymous.