An initiative of the Aspen Institute Sports & Society Program, Project Play aims to help stakeholders build healthy communities through sport. Among its sub-initiatives is Project Play 2020, a multi-year effort by leading organizations to grow national sport participation rates and related metrics among youth (ages 12 and under) through shared and individual, mutually reinforcing actions. The work of both is guided by the respected 2015 Project Play report, Sport for All, Play for Life: A Playbook to Get Every Kid in the Game, which offers eight strategies for the eight sectors that touch the lives of children.
We aim to expand the coalition of organizations committed to making quality sport opportunities accessible to all children in all communities. To encourage progress, the Aspen Institute will recognize select organizations that model, and take exemplary actions consistent with, the goals of Project Play. These entities are called Project Play Champions. We piloted this program in 2018.

Eligibility and Criteria

Project Play Champions can come from any of the eight sectors that touch the lives of children, as recognized in the Sport for All, Play for Life report: Community Recreation Groups, National Sport Organizations, Business & Industry, Tech & Media, Public Health, Policymakers & Civic Leaders, Education, and Parents & Guardians (PTA, etc.). Organizations at all levels, from local to national, are welcome to apply.
Inclusion in the program is highly selective and continuation of membership is at the discretion of the Aspen Institute.
Each Project Play Champion applicant agrees to:
  • Endorse the framework of the Project Play report, with its eight strategies for engaging children
  • Promote Project Play's shared vision and activities
  • Commit to at least one new, specific, meaningful action in support of the goals of Project Play
  • Submit annual progress report to the Institute showing progress made against commitment
Project Play Champion meaningful actions may include but are not limited to:
  • Grant-making or policies that encourage sport participation growth
  • Deployment of resources to create or enhance program
  • Introduction of breakthrough solution (e.g., technology, media)
  • Announcement of a new or enhanced partnership
  • Leadership in rallying other organizations within its sector
  • Creation of a PSA or communication campaign
  • Distribution of Project Play resources (Parent Checklists, etc.)
  • Other interventions or programs
  • Adoption/distribution of Project Play 2020 tools, including:
    • General Coaching Kids training course
    • Best Practices in Encouraging Sport Sampling
    • Project Play Parent Checklists
    • Note: Special consideration will be given to use of these tools

Project Play Champions receive:
  • Recognition on Aspen Institute Project Play website and in other program materials
  • Use of Project Play Champions logo and related materials
  • Monthly announcement of new Champions in newsletters, website, social media, etc.
  • Opportunities to develop mutually reinforcing actions with Project Play 2020 members
  • Recognition of organization at annual Project Play Summit as Project Play Champion
  • Priority registration access for Project Play Summit and Champions will be guaranteed the ability to purchase registration to the 2019 and future Project Play Summits, which sell out annually.

Deadline: July 1, 2019, at 11:59pm ET.

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* 1. Applicant

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* 2. The Eight Plays (or Strategies) of Project Play: Check all boxes below indicating your support for the framework of Project Play and its eight strategies for engaging children.

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* 3. Proposed Meaningful Action: Please describe in detail your new, specific, meaningful action in support of the vision of Project Play.

Thank you for applying to become a Project Play Champion. If selected as a finalist, the Aspen Institute Sports & Society Program will contact you to learn more about your commitment.