Welcome!
During the next 10 minutes, you’ll help advance the Jobs-to-be-Done framework for innovation management — developed by Vendbridge in collaboration with the JTBD Toolkit and Jim Kalbach. This work is grounded in in-depth interviews with 14 experienced innovation management leaders, synthesizing the core jobs, decisions, and workflows of the role.
Your perspective will help confirm what’s universal, surface meaningful variations by context, and guide practical next steps for the field. After you complete it, you'll receive instant feedback via an Innovation Management Job Matrix. This will highlight your strengths and gaps, as well as key opportunities to improve your innovation management system. You can also opt in to receive a summary of results once the study is published.