Welcome to OpenView's 2021 Financial and Operating Benchmarks Survey!

6% of survey complete.
Introduction and Overview
2021 marks OpenView’s fifth Financial and Operating Benchmarks Survey. Backed by data from 400+ SaaS companies ranging from pre-revenue to $100M+ ARR, this survey is designed to summarize the performance, unit economics, and overall outlook of private software companies & the market. If you missed last year’s findings, explore them here.

For 2021, we’ve decided to go back to basics and re-examine organizational structure, GTM tactics, financial performance, and overall leadership to provide insight to guide operators. We look to leverage our prior findings on retention, growth rate, product development ROIs, and other key takeaways to help you make better, more informed decisions in your day-to-day. Regardless of where you sit - finance, sales, marketing, product, success - there is something for you!

Click “Next” below to participate in this year’s survey. We strongly encourage everyone, regardless of job title, to participate (the survey is designed to be approachable for individuals from all roles in a software organization). You’ll gain access to understanding how you stack up against your peers and what it takes to be a standout SaaS business.

The survey will take approximately 10 minutes, and we’ll release the results in Fall 2021. All data will be kept strictly confidential and reported on an aggregate level. Please contact Sean Fanning (sean@ov.vc) at OpenView with any questions.