By completing the survey below, your company will be entered into this month's drawing for a $100 Visa gift card (only one entry is eligible per company). We will publish a detailed summary report of this survey's results at the conclusion of this month and make it available to all Contractor University members.

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* 1. Do you have a customer nurturing strategy? (i.e. a process for building effective and long-term relationships with potential customers to lead them toward a sale)

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* 2. What strategies does your company have in place to generate leads? (Select all that apply)

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* 3. Has your company identified customer buying personas to aid your nurturing strategy? (i.e., identifying customer types based on characteristics like emergency, just shopping price, age of equipment, etc.)

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* 4. Which types of lead nurturing does your company utilize? (Select all that apply)

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* 5. How do you communicate with your customers to nurture them down the buying process? (Select all that apply)

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* 6. Do you use a software system to keep track of leads and customers?

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* 7. How often does your company reach out to your leads and customers to nurture them toward making a purchase? (Choose one)

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* 8. What metrics does your company use to measure the effectiveness of its customer nurturing strategy? (Select all that apply)

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* 9. How much of your company’s total revenue do you believe is generated from your customer nurturing program?

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* 10. How would you rate your company’s current customer lead nurturing initiatives?

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* 11. Please provide us with a quote for our survey results report by briefly describing your company's customer nurturing strategy, including specific tactics for generating leads, communication methods, types of nurturing campaigns, how you measure success, and the overall impact that lead nurturing has on your company's revenue.  (Optional)

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* 12. Enter your information below so that we can contact you if you are selected to win this month's $100 Visa or Mastercard gift card for completing his survey. (Only one entry is eligible per company)

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