Setting Strategic Direction - Multiple Choice Questions Question Title * 1. Which of the following are the most important parts of developing the mission statement? Discussions in developing it Description of the purpose Length of the statement Separating mission, vision and values information Question Title * 2. Your approach to developing your mission, vision and values statements depends primarily on: Culture of your organization Time available to produce them Model of planning that you chose Expertise in writing Question Title * 3. Which of the following is a common problem in developing the statements? Too much time in word-smithing Making them too long Making them too short Mixing mission, vision and values together Question Title * 4. When designing a mission statement, which of these should you NOT primarily consider? Failed strategies in the past Primarily inspiring funders and investors Overall purpose of organization Understandable to all Question Title * 5. Strategic thinking should consider primarily: What’s going on outside our organization? What’s going on inside our organization? How to position for the future? What’s most exciting for now? Question Title * 6. Which of the following does NOT primarily apply when considering outside influences? Current financial situation Board member resumes Competitors Innovations or technologies Question Title * 7. Which of the following does NOT primarily apply when considering inside influences? Investors’ and/or funders’ opinions Customers’ needs and wants Advertising and promotions Marketing and sales Question Title * 8. Which strategic analysis tool is very good for analyzing a complex problem? Business planning Force field analysis SWOT matrix Product-market matrix Question Title * 9. Which strategic tool is very good for planning to develop another product? SWOT matrix Business planning Product-market matrix Mission-money matrix Question Title * 10. Which strategic analysis tool is very good for strategizing to position an organization to thrive in the future? Mission-money matrix SWOT matrix Financial planning Brainstorming Question Title * 11. Which strategic analysis tool works very well for developing a realistic vision? Brainstorming Scenario planning Real-time planning Organic planning Question Title * 12. In the SWOT model, which of the following does the SW NOT apply to? Economic trends Board operations Financial status Marketing activities Question Title * 13. When strategically distinguishing your organization in the marketplace, which of these should you NOT primarily consider? How did your organization fail in the past? Which social media tool to use? What is your unique value proposition? What is your core competence? Question Title * 14. An internal assessment should look especially at which internal operations? All of these Board operations Financial situation Products, services and programs Question Title * 15. When conducting an organizational assessment, which are often the best approaches to use? Use an objective assessment tool Focus on all major internal operations Ask Board and staff members for their opinions Focus only on the most troubled activities Question Title * 16. Which life cycle is most likely to have problems with cash management? Mature stage Growth stage Start-Up stage Financial management stage Question Title * 17. Which of the following should NOT be included in the Executive Summary? Overview of Table of Contents Mission, vision and values statements Listing of strategic goals Time span of the Plan Question Title * 18. Which of the following does NOT determine if a priority is strategic enough to put in a strategic plan? Seems most inspirational to do Regarding the entire organization Major problem if you don’t do it Involves significant resources Question Title * 19. Optionally, please share any feedback to make this quiz even more useful. It is anonymous -- your feedback is not identifiable to you. Thank you! Done