Dear members, friends, and partners of WAM,

It’s very important to us that when WAM reopens our visitors feel safe and comfortable and that we provide programming our audiences need.  Although we will be following all health and safety guidelines mandated by national health organizations and the Commonwealth of Massachusetts, we would like to know which additional safety measures are most important to you.

Below is a survey of 16 questions that will help us make important decisions for the next several months. This survey should take 10 minutes or less to complete. As a thank you for taking the time to give us your feedback, you will be entered into a drawing for one of four $50 Visa cards (email address required for drawing).

Thank you for your time and feedback!

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* 1. Are you currently a member of the Worcester Art Museum?

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* 2. What is your age group?

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* 3. If you have children under the age of 17 living in your home, which categories best describe their age groups?

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* 4. As the Museum plans to reopen, how important are the following factors to your decision whether to visit the Worcester Art Museum:

  Not very important Not important Neutral Important Very Important
Required adherence to 6-feet distance between visitors
Required use of face coverings/masks in the Museum
Floor markers or signage to reinforce social distancing
Special hours for vulnerable visitors
Timed-ticket entry to limit the number of visitors
Restrictions on party size
Only credit or debit cards – no cash transactions
Hand sanitizing stations located throughout the Museum

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* 5. What more can we do to help you feel comfortable and excited to come back to the Worcester Art Museum?

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* 6. Once we have implemented the necessary safety measures and guidelines outlined by health organizations and suggested by you, when is the soonest you would feel comfortable visiting a museum?

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* 7. If you were to visit the Museum over the next 6 months, which day(s) of the week would you most likely visit? Please select all that apply.

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* 8. Which time of day would you most likely visit the Museum? Please select all that apply.

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* 9. As we prepare to reopen, we would like to understand what kinds of art experiences matter most to our visitors.  If the Museum reopens in the next 6 months, how likely are you to:

  Not very likely Not likely Neutral Likely Very likely
Visit the Museum galleries
Attend a program (like a lecture or concert)
Eat at the Café
Visit the Museum Shop
Take an art class
Use an individual, disposable paper gallery map
Use a downloadable gallery map
Engage with an interactive (like a stationary iPad)
Visit the Library

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* 10. Which WAM galleries are you most looking forward to visiting when the Museum reopens?  Please select up to 3.

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* 11. How likely are you to attend the following types of onsite programs in the next 6 months?

  Not very likely Not likely Neutral Likely Very likely
Master Series Art History Talks
Public tours
Artful Play (former Stroller Tours)
Art Carts
Arms and Armor Demonstrations
Exhibition openings
Member and donor events
Fall Community Day
Performances in the Renaissance Court
Studio art classes

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* 12. Before and after WAM reopens, the Museum will continue to offer online resources and programs on the Museum’s website and social media pages. Please indicate your level of interest in the following possible digital experiences.

  Not interested Neutral Interested
Art history talks by curators, docents, or guest lecturers
Virtual tours for adults
Virtual tours for children
Virtual arms & armor demonstrations
Behind-the-scenes conservation projects
Art-making activities for adults
Art-making activities for children
Art-making activities for teens
Programs geared specifically for ages 2-5
Online exhibitions or galleries
Programs featuring living artists

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* 13. How do you typically get information about WAM-related activities or events? Please select all that apply.

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* 14. In a typical year, how often do you engage in the following at WAM:

  Once a year 2 - 3 times a year 4 - 5 times a year 6 or more times a year Never
Visit the Museum galleries
Visit a special exhibition
Attend a public program
Take a studio art class
Eat at the Café
Visit the Museum Shop

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* 15. Please use this space for any comments or suggestions you may have that were not covered by this survey:

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* 16. Thank you for taking the time to complete this survey. Your answers and feedback will help us plan for the Museum’s reopening and for onsite and digital programming.  If you would like to enter a drawing for a $50 Visa card, please enter your email address below.  Your email address will be used only for the drawing, not for any other purpose.  We look forward to welcoming visitors back at the Museum sometime soon!

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