Exit this survey 2019 Key Performance Indicator Survey Question Title * 1. Please tell us your firm name and your market. Please do not combine multiple markets into one survey response. Rather, complete a separate survey for each market. Firm name Market Question Title * 2. What areas of law does your firm advertise/promote? (Please check all that apply) Auto Worker's Comp Medical Malpractice Social Security Disability Mass Tort Other (please specify) Question Title * 3. Advertising costs: What is your average monthly expenditure for: Broadcast TV (ABC, NBC, CBS, Fox, CW, etc.) Cable TV SEO (Search Engine Optimization) PPC (Pay Per Click Campaigns) Other online paid advertising (online directories, online lead generation services, online press releases, online display & pre-roll video advertising, paid Facebook campaigns, re-targeting, etc.) OTT - Over the Top Advertising (TV ads that bypass cable, such as Hulu, Roku etc.) Social media (Facebook posts, Twitter, YouTube, Pinterest, reputation management, dedicated personnel, etc.) Yellow Pages Outdoor (billboards, bus benches, mass transit, etc.) Radio Public Relations (traditional earned media) Direct Mail (postcards, brochures, education booklets) CRM/ECRM campaigns Sponsorships (i.e. sports teams) Marketing personnel (marketing manager, call intake staff, answering services) Other (i.e. branded merchandise) Question Title * 4. What was your 2019 average monthly total leads (phone calls, web contact forms, live chats, e-mail, etc.)? Question Title * 5. What was your 2019 cost per lead? (total advertising costs divided by all leads including, but not limited to, phone calls, web contact forms, live chats, e-mails, etc.) Again, for total advertising costs, please include all categories detailed in question 3 above. Question Title * 6. What was your 2019 cost per case (total advertising cost divided by number of cases opened)? For total advertising costs, please include all categories detailed in question 3 above. Question Title * 7. What was your 2019 average monthly total of new opened cases for: Auto/Injury Worker's Comp Medical Malpractice Social Security Disability Mass Tort Other (Please specify) Question Title * 8. What was your 2019 average case fee by practice area (total fees/total number of cases settled or won)? Auto/Injury Worker's Comp Medical Malpractice Social Security Disability Mass Tort Other (please specify) Question Title * 9. What percentage of your 2019 cases settled for the following amounts? $0 - $15,999 $16,000 - $49,999 $50,000 - $99,999 $100,000 - $299,999 $300,000 + Question Title * 10. What was your 2019 average case duration, by case type, (elapsed time from case sign-up to case resolution) in months? Auto/Injury Worker's Comp Medical Malpractice Social Security Disability Mass Tort Other (please specify) Question Title * 11. Do you track profitability by case (i.e. Case fees less internal labor costs and third party expenditures for each case opened)? Yes No Question Title * 12. Does your firm monitor KPIs by case type (i.e. cost per lead separately for auto cases, work comp. cases & med mal cases, etc.)? Yes No Question Title * 13. What additional KPIs has your firm identified and monitored in 2019 (i.e. # of days medical records outstanding per case, profitability by attorney (fees generated vs. salary))? Question Title * 14. Does your firm employ a controller, CFO or COO? Yes No Question Title * 15. Does your firm employ an intake manager? Yes No Question Title * 16. Do you provide a performance based incentive program for your attorneys? Yes No If yes, please detail how you reward your attorneys (i.e.: is the incentive based on case fees, case volume, combination, etc.) Question Title * 17. Please check all that apply in terms of your intake process All call intake is handled internally by a paralegal/legal assistant All call intake is handled internally by a paralegal/attorney combination During office hours, call intake is handled internally, outsourced for after hours & weekends All call intake is outsourced and handled externally We provide a mobile intake service when the case warrants We financially incent our internal intake personnel We consistently monitor call conversion metrics We provide training for all call intake personnel Other (please specify) Question Title * 18. What percent of your 2019 annual gross revenue was spent on call intake (including internal personnel, incentives, training, monitoring, and outsourced services)? Question Title * 19. Do you provide a performance based incentive program for your call intake staff? Yes No If yes, please detail how (based on opened cases, case fees, improved conversion %, etc.) Question Title * 20. What percentage of your 2019 annual gross fees were spent on your 2019 TOTAL advertising expenditures? For total advertising expenditures, please include all categories as defined in question 3. Question Title * 21. In terms of your 2019 local market competitive landscape, did you experienced (please mark all that apply): Increased competition Decreased competition No change Not sure Question Title * 22. Please select which statement best describes your firm's profit in 2019 A growth year for the firm A sustaining year for the firm A declining year for the firm Not sure Question Title * 23. Please select which statement best describes your firm's 2019 case intake as compared to 2018. Increased # of new cases with higher case value Increased # of new cases with lower case value Increased # of new cases with same case value Decreased # of new cases with higher case value Decreased # of new cases with lower case value Decreased # of new cases with same case value Same # of new cases with higher case value Same # of new cases with lower case value Same # of new cases with same case value Not sure Other (please specify) Question Title * 24. If your firm experienced a growth year in profitability in 2019, to what do you attribute that growth (please list all procedures, activities, ideas, media and/or campaigns, etc. that played a role in your growth)? Question Title * 25. If your firm recorded a declining year in profit in 2019, to what do you attribute that declining situation (please list all indicators or factors that you believe played a role in the decline in your business)? Question Title * 26. What additional pertinent information from other personal injury law firms would you find helpful? Question Title * 27. How often does your firm tabulate and review your KPIs? Daily Weekly Monthly Annually Question Title * 28. What is your firm's single most important KPI and why? Question Title * 29. What % of your 2019 gross revenues was spent on personnel? Question Title * 30. Do you rent or own your office space? Rent Own Done