SurveyMonkey Powered Online Survey

With the current economic uncertainties impacting our everyday lives and business, what kind of customer experience are you going to offer this year?

We want to track the ongoing digital transformation that B2C eCommerce and multi-channel brands are going through, and understand from you how your marketing focus is shifting and what your priorities are for 2023.

Please take 5 minutes to fill in this survey, which is divided into 4 sections about your business, customer understanding, cross-channel marketing personalization and beyond the tech, and we’ll share the results updated in real-time with you in the next weeks.

We’d also love to present the key findings to you and your peers so keep an eye out for an invite from us.

As a thank you for your participation in this survey, we'll send you a £5 voucher for a selection of retailers to choose from. Please ensure you insert a business email only in the survey to receive the voucher.

By submitting this survey, you are agreeing to receive communications from Mapp. You can unsubscribe from these communications at any time, and we promise to keep your details safe & secure.

YOU AND YOUR BUSINESS

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First name

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Surname

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Job Title

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Work Email

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Company

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Which vertical best describes your business?

Retail

Government/ Non-profit

Finance

Travel & Hospitality

Media & Publishing

CPG/ FMCG

Automotive

Sports & Leisure

Other (please specify)

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What’s the size of your business?

1 – 10 employees

11 – 50 employees

51 – 200 employees

201 – 1,000 employees

1,001 - 10,000 employees

10,000+ employees

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How many people are in your marketing team?

1 – 3

4 – 8

9 – 15

15+

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Is your business...

Online only

Both online and offline

According to our 2022 State of Digital Marketing survey, UK eCommerce brands saw an 45% increase of eCommerce sales YoY. In fact, 36% of those businesses grew even more than they expected.

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Did your ecommerce business see an increase in sales in 2022?

Yes, it was higher than we expected

Yes, it was as expected

No, we didn’t see an increase in sales

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Please rank the main factors that contributed to your sales in 2022, with 1 being the most important and 4 the least important.

Improved marketing technologies

Growing maturity of marketing team

External factors (e.g. trends, economy, new consumer behaviour)

Better understanding of consumer data and insights

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Due to the cost-of-doing business crisis, is your marketing budget changing from last year?

Increasing

Decreasing

The same

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Where are you focussing your marketing investments for 2023? Please rank in order of priority (1 being most important to 6 being least for each of the below).

Improving the use of tools and technologies

Adopting new marketing channels

New customer acquisition

Customer retention

Team expansion (training, hiring)

Optimizing personalization (i.e. frequency and reach)

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Please select your top 3 technologies and features you will be focussing on or investing in 2023.

Artificial Intelligence

Customer insights and analytics

Marketing automation

Audience segmentation

Content personalization across different channels

Additional channels (i.e. adding web or app for example)

Other (please specify)

25% of survey complete.