MarketingCharts Readership Survey 2017

1 of 2 Pages

Thank you for helping improve MarketingCharts. We take your feedback very seriously. This survey should only take around 10 minutes - we really appreciate your time.

There are 2 pages to this survey. The first page is to help us get a better sense of our audience, and the second is to help us refine our content to better serve you.

Thanks again for taking the time!

JC Lupis
Editor
MarketingCharts.com

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* 1. How many years have you worked in the marketing business?

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* 2. What level of control do you have over marketing and advertising budgets?

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* 3. What is the total dollar amount of all marketing and advertising budgets under your control?

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* 4. Most of the marketing and advertising programs you handle are...

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* 5. In which media are you involved? (plan, buy, sell, manage, create for, produce, etc.)

Online: Display

Online: Search

Online: Email

Online: Social Media

Online: Content Marketing

Mobile

Radio

Out-of-home

Direct

Promotions/Events

B2B

Local Media

Other area (please specify)

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* 6. How do you expect your time and budget investment to change for each of the following in 2018?

	Increase	Remain the Same	Decrease	N/A
Online: Display	Online: Display Increase	Online: Display Remain the Same	Online: Display Decrease	Online: Display N/A
Online: Search	Online: Search Increase	Online: Search Remain the Same	Online: Search Decrease	Online: Search N/A
Online: Email	Online: Email Increase	Online: Email Remain the Same	Online: Email Decrease	Online: Email N/A
Online: Social Media	Online: Social Media Increase	Online: Social Media Remain the Same	Online: Social Media Decrease	Online: Social Media N/A
Online: Content Marketing	Online: Content Marketing Increase	Online: Content Marketing Remain the Same	Online: Content Marketing Decrease	Online: Content Marketing N/A
Mobile	Mobile Increase	Mobile Remain the Same	Mobile Decrease	Mobile N/A
Print	Print Increase	Print Remain the Same	Print Decrease	Print N/A
TV	TV Increase	TV Remain the Same	TV Decrease	TV N/A
Radio	Radio Increase	Radio Remain the Same	Radio Decrease	Radio N/A
Out-of-home	Out-of-home Increase	Out-of-home Remain the Same	Out-of-home Decrease	Out-of-home N/A
Direct	Direct Increase	Direct Remain the Same	Direct Decrease	Direct N/A
Promotions/Events	Promotions/Events Increase	Promotions/Events Remain the Same	Promotions/Events Decrease	Promotions/Events N/A
B2B	B2B Increase	B2B Remain the Same	B2B Decrease	B2B N/A
Local Media	Local Media Increase	Local Media Remain the Same	Local Media Decrease	Local Media N/A

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* 7. To what degree are you involved in purchasing these products or services? (Check any/all that apply)

	Determine Need	Evaluate	Recommend	Approve
Ad Network Media/Services	Ad Network Media/Services Determine Need	Ad Network Media/Services Evaluate	Ad Network Media/Services Recommend	Ad Network Media/Services Approve
Behavioral Marketing/Other Targeting	Behavioral Marketing/Other Targeting Determine Need	Behavioral Marketing/Other Targeting Evaluate	Behavioral Marketing/Other Targeting Recommend	Behavioral Marketing/Other Targeting Approve
Rich Media & Tech	Rich Media & Tech Determine Need	Rich Media & Tech Evaluate	Rich Media & Tech Recommend	Rich Media & Tech Approve
Email Media/Services	Email Media/Services Determine Need	Email Media/Services Evaluate	Email Media/Services Recommend	Email Media/Services Approve
CRM	CRM Determine Need	CRM Evaluate	CRM Recommend	CRM Approve
Media	Media Determine Need	Media Evaluate	Media Recommend	Media Approve
Search Media/Services	Search Media/Services Determine Need	Search Media/Services Evaluate	Search Media/Services Recommend	Search Media/Services Approve
Measurement/Analytics Systems	Measurement/Analytics Systems Determine Need	Measurement/Analytics Systems Evaluate	Measurement/Analytics Systems Recommend	Measurement/Analytics Systems Approve
Research	Research Determine Need	Research Evaluate	Research Recommend	Research Approve
Ad Serving Technologies	Ad Serving Technologies Determine Need	Ad Serving Technologies Evaluate	Ad Serving Technologies Recommend	Ad Serving Technologies Approve
Marketing Automation	Marketing Automation Determine Need	Marketing Automation Evaluate	Marketing Automation Recommend	Marketing Automation Approve
Mobile Marketing Media/Services	Mobile Marketing Media/Services Determine Need	Mobile Marketing Media/Services Evaluate	Mobile Marketing Media/Services Recommend	Mobile Marketing Media/Services Approve

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* 8. How do you expect your organization's spending to change in 2018 for each of the following?

	Increase	Remain the Same	Decrease	N/A
Behavioral Marketing/Other Targeting	Behavioral Marketing/Other Targeting Increase	Behavioral Marketing/Other Targeting Remain the Same	Behavioral Marketing/Other Targeting Decrease	Behavioral Marketing/Other Targeting N/A
Measurement/Analytics Systems	Measurement/Analytics Systems Increase	Measurement/Analytics Systems Remain the Same	Measurement/Analytics Systems Decrease	Measurement/Analytics Systems N/A
Email Media/Services	Email Media/Services Increase	Email Media/Services Remain the Same	Email Media/Services Decrease	Email Media/Services N/A
Marketing Automation	Marketing Automation Increase	Marketing Automation Remain the Same	Marketing Automation Decrease	Marketing Automation N/A
Search Media/Services	Search Media/Services Increase	Search Media/Services Remain the Same	Search Media/Services Decrease	Search Media/Services N/A
Media	Media Increase	Media Remain the Same	Media Decrease	Media N/A
CRM	CRM Increase	CRM Remain the Same	CRM Decrease	CRM N/A
Ad Serving Technologies	Ad Serving Technologies Increase	Ad Serving Technologies Remain the Same	Ad Serving Technologies Decrease	Ad Serving Technologies N/A
Ad Network Media/Services	Ad Network Media/Services Increase	Ad Network Media/Services Remain the Same	Ad Network Media/Services Decrease	Ad Network Media/Services N/A
Mobile Marketing Media/Services	Mobile Marketing Media/Services Increase	Mobile Marketing Media/Services Remain the Same	Mobile Marketing Media/Services Decrease	Mobile Marketing Media/Services N/A
Research	Research Increase	Research Remain the Same	Research Decrease	Research N/A
Rich Media & Tech	Rich Media & Tech Increase	Rich Media & Tech Remain the Same	Rich Media & Tech Decrease	Rich Media & Tech N/A

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* 9. Where do you work?

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* 10. What is your job title/role?

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* 11. How many employees does your company have?

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* 12. In what industry (or industries) does your firm operate?

Automotive

Business-to-Business

CPG & FMCG

Education

Financial Services

Food & Restaurants

Government & Politics

Market Research

Media & Entertainment

Non-Profit

Pharma & Healthcare

Real Estate

Retail & E-Commerce

Sports

Technology

Telecom

Travel & Hospitality

Other (please specify)

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* 13. Are you...

Male

Female

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50% of survey complete.