MarketingCharts Readership Survey 2017

1 of 2 Pages

Thank you for helping improve MarketingCharts. We take your feedback very seriously. This survey should only take around 10 minutes - we really appreciate your time.

There are 2 pages to this survey. The first page is to help us get a better sense of our audience, and the second is to help us refine our content to better serve you.

Thanks again for taking the time!

JC Lupis
Editor
MarketingCharts.com

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* 1. How many years have you worked in the marketing business?

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* 2. What level of control do you have over marketing and advertising budgets?

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* 3. What is the total dollar amount of all marketing and advertising budgets under your control?

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* 4. Most of the marketing and advertising programs you handle are...

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* 5. In which media are you involved? (plan, buy, sell, manage, create for, produce, etc.)

Online: Display

Online: Search

Online: Email

Online: Social Media

Online: Content Marketing

Mobile

Radio

Out-of-home

Direct

Promotions/Events

B2B

Local Media

Other area (please specify)

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* 6. How do you expect your time and budget investment to change for each of the following in 2018?

	Increase	Remain the Same	Decrease	N/A
Online: Display	Online: Display Increase	Online: Display Remain the Same	Online: Display Decrease	Online: Display N/A
Online: Search	Online: Search Increase	Online: Search Remain the Same	Online: Search Decrease	Online: Search N/A
Online: Email	Online: Email Increase	Online: Email Remain the Same	Online: Email Decrease	Online: Email N/A
Online: Social Media	Online: Social Media Increase	Online: Social Media Remain the Same	Online: Social Media Decrease	Online: Social Media N/A
Online: Content Marketing	Online: Content Marketing Increase	Online: Content Marketing Remain the Same	Online: Content Marketing Decrease	Online: Content Marketing N/A
Mobile	Mobile Increase	Mobile Remain the Same	Mobile Decrease	Mobile N/A
Print	Print Increase	Print Remain the Same	Print Decrease	Print N/A
TV	TV Increase	TV Remain the Same	TV Decrease	TV N/A
Radio	Radio Increase	Radio Remain the Same	Radio Decrease	Radio N/A
Out-of-home	Out-of-home Increase	Out-of-home Remain the Same	Out-of-home Decrease	Out-of-home N/A
Direct	Direct Increase	Direct Remain the Same	Direct Decrease	Direct N/A
Promotions/Events	Promotions/Events Increase	Promotions/Events Remain the Same	Promotions/Events Decrease	Promotions/Events N/A
B2B	B2B Increase	B2B Remain the Same	B2B Decrease	B2B N/A
Local Media	Local Media Increase	Local Media Remain the Same	Local Media Decrease	Local Media N/A

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* 7. To what degree are you involved in purchasing these products or services? (Check any/all that apply)

	Determine Need	Evaluate	Recommend	Approve
Media	Media Determine Need	Media Evaluate	Media Recommend	Media Approve
Mobile Marketing Media/Services	Mobile Marketing Media/Services Determine Need	Mobile Marketing Media/Services Evaluate	Mobile Marketing Media/Services Recommend	Mobile Marketing Media/Services Approve
Search Media/Services	Search Media/Services Determine Need	Search Media/Services Evaluate	Search Media/Services Recommend	Search Media/Services Approve
CRM	CRM Determine Need	CRM Evaluate	CRM Recommend	CRM Approve
Email Media/Services	Email Media/Services Determine Need	Email Media/Services Evaluate	Email Media/Services Recommend	Email Media/Services Approve
Marketing Automation	Marketing Automation Determine Need	Marketing Automation Evaluate	Marketing Automation Recommend	Marketing Automation Approve
Behavioral Marketing/Other Targeting	Behavioral Marketing/Other Targeting Determine Need	Behavioral Marketing/Other Targeting Evaluate	Behavioral Marketing/Other Targeting Recommend	Behavioral Marketing/Other Targeting Approve
Measurement/Analytics Systems	Measurement/Analytics Systems Determine Need	Measurement/Analytics Systems Evaluate	Measurement/Analytics Systems Recommend	Measurement/Analytics Systems Approve
Ad Serving Technologies	Ad Serving Technologies Determine Need	Ad Serving Technologies Evaluate	Ad Serving Technologies Recommend	Ad Serving Technologies Approve
Rich Media & Tech	Rich Media & Tech Determine Need	Rich Media & Tech Evaluate	Rich Media & Tech Recommend	Rich Media & Tech Approve
Research	Research Determine Need	Research Evaluate	Research Recommend	Research Approve
Ad Network Media/Services	Ad Network Media/Services Determine Need	Ad Network Media/Services Evaluate	Ad Network Media/Services Recommend	Ad Network Media/Services Approve

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* 8. How do you expect your organization's spending to change in 2018 for each of the following?

	Increase	Remain the Same	Decrease	N/A
Email Media/Services	Email Media/Services Increase	Email Media/Services Remain the Same	Email Media/Services Decrease	Email Media/Services N/A
Measurement/Analytics Systems	Measurement/Analytics Systems Increase	Measurement/Analytics Systems Remain the Same	Measurement/Analytics Systems Decrease	Measurement/Analytics Systems N/A
Media	Media Increase	Media Remain the Same	Media Decrease	Media N/A
Research	Research Increase	Research Remain the Same	Research Decrease	Research N/A
Rich Media & Tech	Rich Media & Tech Increase	Rich Media & Tech Remain the Same	Rich Media & Tech Decrease	Rich Media & Tech N/A
Mobile Marketing Media/Services	Mobile Marketing Media/Services Increase	Mobile Marketing Media/Services Remain the Same	Mobile Marketing Media/Services Decrease	Mobile Marketing Media/Services N/A
Marketing Automation	Marketing Automation Increase	Marketing Automation Remain the Same	Marketing Automation Decrease	Marketing Automation N/A
Ad Serving Technologies	Ad Serving Technologies Increase	Ad Serving Technologies Remain the Same	Ad Serving Technologies Decrease	Ad Serving Technologies N/A
CRM	CRM Increase	CRM Remain the Same	CRM Decrease	CRM N/A
Ad Network Media/Services	Ad Network Media/Services Increase	Ad Network Media/Services Remain the Same	Ad Network Media/Services Decrease	Ad Network Media/Services N/A
Behavioral Marketing/Other Targeting	Behavioral Marketing/Other Targeting Increase	Behavioral Marketing/Other Targeting Remain the Same	Behavioral Marketing/Other Targeting Decrease	Behavioral Marketing/Other Targeting N/A
Search Media/Services	Search Media/Services Increase	Search Media/Services Remain the Same	Search Media/Services Decrease	Search Media/Services N/A

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* 9. Where do you work?

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* 10. What is your job title/role?

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* 11. How many employees does your company have?

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* 12. In what industry (or industries) does your firm operate?

Automotive

Business-to-Business

CPG & FMCG

Education

Financial Services

Food & Restaurants

Government & Politics

Market Research

Media & Entertainment

Non-Profit

Pharma & Healthcare

Real Estate

Retail & E-Commerce

Sports

Technology

Telecom

Travel & Hospitality

Other (please specify)

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* 13. Are you...

Male

Female

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50% of survey complete.