Marketing Chapter Challenge.

* 1. The Chapter Challenge takes about half an hour to complete and invites you to compare Shane Hunt, John Mello, and George Deitz's Marketing, 2nd edition with your current Marketing Principles course materials.

For every Challenge completed, McGraw-Hill will make a donation to the American Marketing Association's Diversity Leadership and Social Impact scholarships.

At the end you can give McGraw-Hill permission to use your name and feedback; otherwise your responses will be kept anonymous.

Use Firefox or Chrome (NOT Internet Explorer) and click "I'm ready -- take me to the Challenge!" to begin.