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The Learning Management System (LMS) market continues to undergo rapid transformation with the emergence of new technologies and capabilities, the competitive rise and fall of vendor offerings, unfolding mergers, acquisitions and spin-offs, and the ongoing drive by most providers to expand their offerings to reach more of the market.  With, by some counts, an active roster of more than 1,000 LMS vendors, learning organizations find technology purchasing decisions more confusing than ever. Add to that newer, sometimes overlapping categories of LMS-adjacent platforms such as Learner Experience Platforms (LXP), Learning Record Stores (LRS), and Learning Operations Platforms (LOPs), and it’s no wonder many are baffled and at sea. 

The goal of this Brandon Hall GroupTM research effort is to take a deep dive under the hood of the LMS market to uncover what learning organizations are looking for in a new or replacement LMS and in a new LMS partner. We will explore what drives critical purchasing decision points, what’s the level of confusion in the current market, and areas of client sensitivity regarding LMS purchase and implementation. 

This survey takes about 20 minutes to complete. In appreciation of your time and insights, those who complete the survey and provide their email will receive:
  • A summary report of the survey results
  • and immediate download access to the Brandon Hall Group eBook, Finding the Right Technology Partner.
Your survey responses remain completely confidential, and your name is not given to external parties nor associated with any responses. Survey findings will only be reported in aggregate. If you agree to answer a few questions by phone, you may also be contacted by Brandon Hall Group staff to request a confidential, qualitative research interview by an analyst.

Thank you in advance for completing this important survey.

Best wishes,

Ken Joseph
Principal HCM Analyst
Brandon Hall Group
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