Winning Works Case Preparation Diagnostic

Directions: Read through the following statements. On a scale of 1-5 (5 being the highest), rank your level of agreement with each of the statements. When possible, avoid choosing #3, force yourself to lean to a higher or lower level of agreement.

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* 1. Please answer the following:

Name:

Email Address:

Phone Number:

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* 2. Investigate the facts, but never leave them.

	1	2	3	4	5
1. We have a systematic approach for case preparation.	1. We have a systematic approach for case preparation. 1	1. We have a systematic approach for case preparation. 2	1. We have a systematic approach for case preparation. 3	1. We have a systematic approach for case preparation. 4	1. We have a systematic approach for case preparation. 5
2. We know of emerging types of cases that we can attract and litigate.	2. We know of emerging types of cases that we can attract and litigate. 1	2. We know of emerging types of cases that we can attract and litigate. 2	2. We know of emerging types of cases that we can attract and litigate. 3	2. We know of emerging types of cases that we can attract and litigate. 4	2. We know of emerging types of cases that we can attract and litigate. 5
3. We have interesting cases in new areas we have not taken before.	3. We have interesting cases in new areas we have not taken before. 1	3. We have interesting cases in new areas we have not taken before. 2	3. We have interesting cases in new areas we have not taken before. 3	3. We have interesting cases in new areas we have not taken before. 4	3. We have interesting cases in new areas we have not taken before. 5
4. We rarely settle cases that will get results at trial.	4. We rarely settle cases that will get results at trial. 1	4. We rarely settle cases that will get results at trial. 2	4. We rarely settle cases that will get results at trial. 3	4. We rarely settle cases that will get results at trial. 4	4. We rarely settle cases that will get results at trial. 5
5. We use a systematic approach for case selection.	5. We use a systematic approach for case selection. 1	5. We use a systematic approach for case selection. 2	5. We use a systematic approach for case selection. 3	5. We use a systematic approach for case selection. 4	5. We use a systematic approach for case selection. 5

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* 3. Jury Research

	1	2	3	4	5
1. We work with trial consultants to strengthen our case.	1. We work with trial consultants to strengthen our case. 1	1. We work with trial consultants to strengthen our case. 2	1. We work with trial consultants to strengthen our case. 3	1. We work with trial consultants to strengthen our case. 4	1. We work with trial consultants to strengthen our case. 5
2. We use data and science to know the best way to present our case.	2. We use data and science to know the best way to present our case. 1	2. We use data and science to know the best way to present our case. 2	2. We use data and science to know the best way to present our case. 3	2. We use data and science to know the best way to present our case. 4	2. We use data and science to know the best way to present our case. 5
3. Other firms seem to get better results than we get with similar cases.	3. Other firms seem to get better results than we get with similar cases. 1	3. Other firms seem to get better results than we get with similar cases. 2	3. Other firms seem to get better results than we get with similar cases. 3	3. Other firms seem to get better results than we get with similar cases. 4	3. Other firms seem to get better results than we get with similar cases. 5
4. We are as efficient as we can be in producing results in settlement or trial.	4. We are as efficient as we can be in producing results in settlement or trial. 1	4. We are as efficient as we can be in producing results in settlement or trial. 2	4. We are as efficient as we can be in producing results in settlement or trial. 3	4. We are as efficient as we can be in producing results in settlement or trial. 4	4. We are as efficient as we can be in producing results in settlement or trial. 5
5. We are comfortable with various research techniques to understand our jury pool.	5. We are comfortable with various research techniques to understand our jury pool. 1	5. We are comfortable with various research techniques to understand our jury pool. 2	5. We are comfortable with various research techniques to understand our jury pool. 3	5. We are comfortable with various research techniques to understand our jury pool. 4	5. We are comfortable with various research techniques to understand our jury pool. 5

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* 4. Case Core

	1	2	3	4	5
1. In four sentences or less we are able to explain our cases.	1. In four sentences or less we are able to explain our cases. 1	1. In four sentences or less we are able to explain our cases. 2	1. In four sentences or less we are able to explain our cases. 3	1. In four sentences or less we are able to explain our cases. 4	1. In four sentences or less we are able to explain our cases. 5
2. We have good attorneys and are trying every case we should.	2. We have good attorneys and are trying every case we should. 1	2. We have good attorneys and are trying every case we should. 2	2. We have good attorneys and are trying every case we should. 3	2. We have good attorneys and are trying every case we should. 4	2. We have good attorneys and are trying every case we should. 5
3. Our cases have a well-defined theme.	3. Our cases have a well-defined theme. 1	3. Our cases have a well-defined theme. 2	3. Our cases have a well-defined theme. 3	3. Our cases have a well-defined theme. 4	3. Our cases have a well-defined theme. 5
4. We keep our focus on what will help us succeed for our clients.	4. We keep our focus on what will help us succeed for our clients. 1	4. We keep our focus on what will help us succeed for our clients. 2	4. We keep our focus on what will help us succeed for our clients. 3	4. We keep our focus on what will help us succeed for our clients. 4	4. We keep our focus on what will help us succeed for our clients. 5
5. We know the best visuals that reinforce our well-defined theme.	5. We know the best visuals that reinforce our well-defined theme. 1	5. We know the best visuals that reinforce our well-defined theme. 2	5. We know the best visuals that reinforce our well-defined theme. 3	5. We know the best visuals that reinforce our well-defined theme. 4	5. We know the best visuals that reinforce our well-defined theme. 5

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* 5. Trial Story

	1	2	3	4	5
1. We frame our cases in a clear trial story.	1. We frame our cases in a clear trial story. 1	1. We frame our cases in a clear trial story. 2	1. We frame our cases in a clear trial story. 3	1. We frame our cases in a clear trial story. 4	1. We frame our cases in a clear trial story. 5
2. We informally test our trial story with an audience to determine effectiveness.	2. We informally test our trial story with an audience to determine effectiveness. 1	2. We informally test our trial story with an audience to determine effectiveness. 2	2. We informally test our trial story with an audience to determine effectiveness. 3	2. We informally test our trial story with an audience to determine effectiveness. 4	2. We informally test our trial story with an audience to determine effectiveness. 5
3. We use focus groups to get feedback on our case.	3. We use focus groups to get feedback on our case. 1	3. We use focus groups to get feedback on our case. 2	3. We use focus groups to get feedback on our case. 3	3. We use focus groups to get feedback on our case. 4	3. We use focus groups to get feedback on our case. 5
4. We use surveys and other data to shape our trial story.	4. We use surveys and other data to shape our trial story. 1	4. We use surveys and other data to shape our trial story. 2	4. We use surveys and other data to shape our trial story. 3	4. We use surveys and other data to shape our trial story. 4	4. We use surveys and other data to shape our trial story. 5
5. We understand the difference between Legal Proof and Jury Proof.	5. We understand the difference between Legal Proof and Jury Proof. 1	5. We understand the difference between Legal Proof and Jury Proof. 2	5. We understand the difference between Legal Proof and Jury Proof. 3	5. We understand the difference between Legal Proof and Jury Proof. 4	5. We understand the difference between Legal Proof and Jury Proof. 5

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* 6. Test and Modify

	1	2	3	4	5
1. We take time to "test drive" our cases with focus groups before mediation or trial.	1. We take time to "test drive" our cases with focus groups before mediation or trial. 1	1. We take time to "test drive" our cases with focus groups before mediation or trial. 2	1. We take time to "test drive" our cases with focus groups before mediation or trial. 3	1. We take time to "test drive" our cases with focus groups before mediation or trial. 4	1. We take time to "test drive" our cases with focus groups before mediation or trial. 5
2. We use "Concept Focus Groups" to find or confirm our Case Core and Issues.	2. We use "Concept Focus Groups" to find or confirm our Case Core and Issues. 1	2. We use "Concept Focus Groups" to find or confirm our Case Core and Issues. 2	2. We use "Concept Focus Groups" to find or confirm our Case Core and Issues. 3	2. We use "Concept Focus Groups" to find or confirm our Case Core and Issues. 4	2. We use "Concept Focus Groups" to find or confirm our Case Core and Issues. 5
3. We often re-frame our trial story based on focus groups and decision science research.	3. We often re-frame our trial story based on focus groups and decision science research. 1	3. We often re-frame our trial story based on focus groups and decision science research. 2	3. We often re-frame our trial story based on focus groups and decision science research. 3	3. We often re-frame our trial story based on focus groups and decision science research. 4	3. We often re-frame our trial story based on focus groups and decision science research. 5
4. We use "Structured Focus Groups" to test our story.	4. We use "Structured Focus Groups" to test our story. 1	4. We use "Structured Focus Groups" to test our story. 2	4. We use "Structured Focus Groups" to test our story. 3	4. We use "Structured Focus Groups" to test our story. 4	4. We use "Structured Focus Groups" to test our story. 5
5. We use mock trials to assess the effectiveness of our case.	5. We use mock trials to assess the effectiveness of our case. 1	5. We use mock trials to assess the effectiveness of our case. 2	5. We use mock trials to assess the effectiveness of our case. 3	5. We use mock trials to assess the effectiveness of our case. 4	5. We use mock trials to assess the effectiveness of our case. 5

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* 7. Beliefs

	1	2	3	4	5
1. We use a systematic approach to determine what the jury must believe for us to win.	1. We use a systematic approach to determine what the jury must believe for us to win. 1	1. We use a systematic approach to determine what the jury must believe for us to win. 2	1. We use a systematic approach to determine what the jury must believe for us to win. 3	1. We use a systematic approach to determine what the jury must believe for us to win. 4	1. We use a systematic approach to determine what the jury must believe for us to win. 5
2. We use a systematic approach to determine what the jury can't believe for us to win.	2. We use a systematic approach to determine what the jury can't believe for us to win. 1	2. We use a systematic approach to determine what the jury can't believe for us to win. 2	2. We use a systematic approach to determine what the jury can't believe for us to win. 3	2. We use a systematic approach to determine what the jury can't believe for us to win. 4	2. We use a systematic approach to determine what the jury can't believe for us to win. 5
3. We have a full understanding of the Jury Bias Model.	3. We have a full understanding of the Jury Bias Model. 1	3. We have a full understanding of the Jury Bias Model. 2	3. We have a full understanding of the Jury Bias Model. 3	3. We have a full understanding of the Jury Bias Model. 4	3. We have a full understanding of the Jury Bias Model. 5
4. We use the Jury Bias Model in analyzing and preparing our case.	4. We use the Jury Bias Model in analyzing and preparing our case. 1	4. We use the Jury Bias Model in analyzing and preparing our case. 2	4. We use the Jury Bias Model in analyzing and preparing our case. 3	4. We use the Jury Bias Model in analyzing and preparing our case. 4	4. We use the Jury Bias Model in analyzing and preparing our case. 5
5. We keep up with Decision Science Research.	5. We keep up with Decision Science Research. 1	5. We keep up with Decision Science Research. 2	5. We keep up with Decision Science Research. 3	5. We keep up with Decision Science Research. 4	5. We keep up with Decision Science Research. 5

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* 8. Top-Down Preparation

	1	2	3	4	5
1. We have won cases we could have lost.	1. We have won cases we could have lost. 1	1. We have won cases we could have lost. 2	1. We have won cases we could have lost. 3	1. We have won cases we could have lost. 4	1. We have won cases we could have lost. 5
2. Our appellate courts never reverse plaintiff verdicts we have won.	2. Our appellate courts never reverse plaintiff verdicts we have won. 1	2. Our appellate courts never reverse plaintiff verdicts we have won. 2	2. Our appellate courts never reverse plaintiff verdicts we have won. 3	2. Our appellate courts never reverse plaintiff verdicts we have won. 4	2. Our appellate courts never reverse plaintiff verdicts we have won. 5
3. Discovery costs are well managed and we have the resources to properly litigate.	3. Discovery costs are well managed and we have the resources to properly litigate. 1	3. Discovery costs are well managed and we have the resources to properly litigate. 2	3. Discovery costs are well managed and we have the resources to properly litigate. 3	3. Discovery costs are well managed and we have the resources to properly litigate. 4	3. Discovery costs are well managed and we have the resources to properly litigate. 5
4. Our clients truly value the care and concern they receive from our firm.	4. Our clients truly value the care and concern they receive from our firm. 1	4. Our clients truly value the care and concern they receive from our firm. 2	4. Our clients truly value the care and concern they receive from our firm. 3	4. Our clients truly value the care and concern they receive from our firm. 4	4. Our clients truly value the care and concern they receive from our firm. 5
5. We get most of our referrals from clients and other lawyers.	5. We get most of our referrals from clients and other lawyers. 1	5. We get most of our referrals from clients and other lawyers. 2	5. We get most of our referrals from clients and other lawyers. 3	5. We get most of our referrals from clients and other lawyers. 4	5. We get most of our referrals from clients and other lawyers. 5

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