Windswept Brewing Co. Field to Firkin Project

At Windswept Brewing Co. one of our core values is to be sustainable. The Moray LEADER funded Field to Firkin project is about shortening the supply chain from the barley in the farmers field to the beer in our firkins (the standard container we keep beer in). As part of this project, we have purchased grain that was grown on a farm in Moray and soon we will be turning it into beer to sell in Moray. To do this is likely to cost us more, but it's important to us to explore ways to be more sustainable. 

When we talk about being 'sustainable' we mean not only being environmentally friendly by reducing our carbon footprint, we also mean supporting the local economy by keeping things local. 

As part of the Field to Firkin project we want to better understand what factors make a difference to customers when buying and consuming beer. This will help us understand what its important to tell you about the new beer we eventually create.

The survey will take about five minutes to complete and is anonymous. However, if you live in Moray and you'd like to hear about a V.I.P. beer tasting event we'll be holding early next year, please provide your email address at the end.

Thanks in advance for your time.

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* 1. What kind of beer do you consume (tick all that apply)?

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* 2. Which do you drink most often (choose only one)?

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* 3. When you buy beer, what are the three most important criteria to you?

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* 4. Which of the criteria you have selected is the most important to you?

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* 5. Which of these statements most sounds like you?

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* 6. Which of these statements most sounds like you?

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* 7. If you answered 'I drink different brands of beer'...

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* 8. Where do you usually buy beer?

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* 9. When I think of craft beer, this brand pops into my head first:

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* 10. Using the scale below, how does 'locally produced' influence you when you buy?

Not at all Very important
i We adjusted the number you entered based on the slider’s scale.

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* 11. If a beer was made with 100% local barley from Moray would you be willing to pay a little more than for your usual beer (+50 pence per bottle)?

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* 12. How much does a bottle of your usual beer cost?

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* 13.  How much does your usual pint cost?

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* 14. What strength of beer do you usually drink?

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* 15. Do you buy 'local' food and drink products (e.g. meat from butcher)?

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* 16. If never, can you explain why?

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* 17. If you chose 'sometimes', 'usually' or 'always', you choose local because:

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* 18. My favourite beer is called...

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* 19. How old are you?

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* 20. Where do you live (region)?

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* 21. Please provide your email address if you'd like us to send details of our Field to Firkin V.I.P. beer tasting event in early 2020.

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