2026 Demand Generation Benchmark Survey Demand Gen Report's 2026 Demand Generation Benchmark Survey aims to gain an in-depth look at demand generation trends, tactics and strategies being used by B2B organizations. OK Question Title * 1. How has your overall marketing budget changed in 2026 versus 2025? (Required.) Increased significantly Increased slightly Unchanged Decreased slightly Decreased significantly Not sure OK Question Title * 2. Which of the following strategies are seeing increased budget prioritization in 2026? (Select all that apply) (Required.) Data management and enrichment Event marketing (in-person and virtual) Intent and signal data investments Account-based marketing/experience (ABM/ABX) Other (please specify) Customer marketing, expansion, and renewals Content marketing AI-powered marketing tools and platforms Personalization of buyer engagement Revenue operations (RevOps) Sales enablement Community and influencer marketing Other (please specify) OK Question Title * 3. What amount of total revenue growth is your organization projecting for 2026? (Required.) Increase by more than 20% Increase by 11% - 20% Increase by 1% - 10% Unchanged Decrease by 1% - 10% Decrease by 11% - 20% Decrease by more than 20% Not sure OK Question Title * 4. Where did your investment in marketing operations change in 2026? (Required.) Increase substantially Increase slightly No changes Decrease We don't currently have a marketing operations function, but plan to invest in 2027 We don't have a marketing operations function, and don't plan to invest in the near future Not sure OK NEXT