100% of survey complete.

In preparation for the annual Dealer Business Trends & Outlook Report for the Winter 2012 edition of Rural Lifestyle Dealer, we’re polling selected North American equipment dealerships to get their input about the market.

We cordially invite you to participate in the survey and will be happy to share the results via e-mail once they’ve been tabulated. All submissions will remain anonymous. We would certainly appreciate your participation.

Note: All questions relate solely to the rural lifestyle (hobby farmers, large property owners, and lawn/landscape contractors).

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* 1. Please enter the information below:

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* 2. In which country is your dealership located?

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* 4. What change in total revenues do you expect to see specifically from rural lifestyle and lawn/landscape customers in 2012 vs. 2011?

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* 5. How much do you expect your aftermarket revenues (parts and service) coming from rural lifestyle and lawn/landscape customers to increase (or decrease) in 2012 vs. 2011?

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* 6. Please indicate your unit sales projections for the following equipment to rural lifestylers in 2012 vs. 2011.

  -8% or More -2% to -7% Little or No Change +2 to +7% +8% or More
Tractors (<40hp)
Tractors (40-100hp)
Skid-Steer Loaders
Utility Vehicles
ATVs
Lawn Tractors
Zero-Turn Mowers
Front-End Loaders
Backhoes
Scrapers/Graders
Post-Hole Diggers
Seeders/Drills
Fertilizer Spreaders
Manure Spreaders
Rotary Cutters
Finishing Mowers
Hay Tools/Balers
Tillers
Wood Handling Equip.
Chain Saws
Power Hand Tools
Spraying Equipment
Snow Removal Equip.
Generators
Fencing
Feed

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* 7. What is the total number of employees at your dealership? (For multi-store dealerships, please choose average number of employees per store).

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* 9. How many full-time service techs do you employ?

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* 10. What percent of your dealership's total revenue comes from the following market segments? (Choices must add up to 100%). If none, please type "0".

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* 11. As a dealer, please indicate your level of concern on the following issues affecting dealerships in the rural consumer marketplace:

  Most Concerned Concerned Not Concerned
Housing Market
Unemployment Rate
Customer Access to Credit
Competition from Big Box (Lowe’s, Home Depot etc.) or Mid-Box (Tractor Supply, Rural King, etc.) stores
Equipment Shortages from Mainline Supplier
Health Care Programs and Costs
Low Sales Margins
Warranty Claims
Manufacturer Pressure for Dealer Purity
Finding Good Employees

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* 12. Are you currently looking to expand your product mix in any of the following categories? (check all that apply)

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* 13. How long has your dealership concentrated on serving the rural lifestyle segment?

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* 14. How has the numbers of customers in the rural lifestyle and lawn/landscape segments changed in your area since 2006?

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* 15. What compact/utility tractor brand(s) do you offer to rural lifestyle customers? (check all that apply)

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* 16. What zero-turn mower brands do you offer to rural lifestyle customers? (check all that apply)

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* 17. How often do your rural lifestyle customers arrive at your dealership with a specific brand/unit in mind?

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* 18. When you recommend a specific product brand to a rural lifestyle customer, how often is your recommendation accepted?

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* 19. On what percent of purchases does the customer request financing of you?

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* 20. Will you increase your capital expenditures for the following in 2012?

  Yes No
Shop & Service Modernization/Improvements
Retail Modernization/Improvements
Business Information Systems

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* 21. Have the shopping habits of your rural lifestyle customers changed in the past three years? If so, what's changed?

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* 22. Due to the ongoing controversy and confusion on the use of ethanol blends for small engines, what recommendations are you giving rural lifestyle customers when it comes to refueling and long-term storage?

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