Centurion 2017 Holiday Sales Success Index: Total Seasonal Sales

Introduction--Centurion 2017 Holiday Success Index

Dear Prestige Jeweler,

The Centurion's 2017 Holiday Sales Success Index wraps up the season with this spot-check survey to gauge total holiday business for 2017 and get a feel for the year overall. Please take a few minutes to answer this brief survey, which should take no more than five minutes to complete. Benchmarking business trends among colleagues is great benefit to top-level fine jewelers nationwide.

Your answers will be kept confidential and survey results will be reported anonymously in the aggregate. We very much appreciate your participation to benefit all better jewelry retailers and Centurion invitees.

Best regards,

Howard Hauben
The Centurion

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* 1. Your store name (this will be kept confidential):

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* 2. How was your total business for the holiday season in 2017, versus holiday 2016?

Up More than 10%

Up 6-10%

Up 1-5%

Even

Down 1-5%

Down 6-10%

Down more than 10%

Please feel free to comment:

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* 3. What price point/s sold best for the holiday season this year? Check as many that apply.

Less than $500

$500-$1,000

$1,001-$2,500

$2,501-$5,000

$5,001-$10,000

Higher than $10,000

Comments (optional)

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* 4. What was your single biggest sale (product and price) for the season?

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* 5. What were your top three best-selling products and/or brands for the season?

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* 6. How would you characterize your 2017 holiday business overall, as compared to recent years? (i.e. earlier or later, more volume/lower tickets, fewer shoppers/bigger tickets, more online, etc.)

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* 7. How would you rate your TOTAL YEAR BUSINESS for 2017 vs. 2016?

Up significantly (+10% or more)

Up between 6% and 10%

Up between 1% and 5%

Even

Down between 1% and 5%

Down between 6% and 10%

Down significantly (-10% or more)

Other (please specify)

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* 8. Were there any external factors that impacted your business significantly (either positively or negatively) for the total year 2017, vs. 2016?

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* 9. How would you describe the majority of shoppers this holiday season? Check all that apply.

Mostly longtime good customers

Customers we haven't seen for a while returned again

More new customers

Younger customers (i.e. Millennials)

Older customers (i.e. Boomers)

All of the above

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* 10. Do you typically do much additional business in the week between Christmas and New Year's Day?

Significant additional sales (including original sales and exchanges/upgrades)

Some incremental sales, nothing significant

Very little

Centurion 2017 Holiday Sales Success Index: Total Seasonal Sales

Introduction--Centurion 2017 Holiday Success Index

Question Title

* 1. Your store name (this will be kept confidential):

Question Title

* 2. How was your total business for the holiday season in 2017, versus holiday 2016?

Question Title

* 3. What price point/s sold best for the holiday season this year? Check as many that apply.

Question Title

* 4. What was your single biggest sale (product and price) for the season?

Question Title

* 5. What were your top three best-selling products and/or brands for the season?

Question Title

* 6. How would you characterize your 2017 holiday business overall, as compared to recent years? (i.e. earlier or later, more volume/lower tickets, fewer shoppers/bigger tickets, more online, etc.)

Question Title

* 7. How would you rate your TOTAL YEAR BUSINESS for 2017 vs. 2016?

Question Title

* 8. Were there any external factors that impacted your business significantly (either positively or negatively) for the total year 2017, vs. 2016?

Question Title

* 9. How would you describe the majority of shoppers this holiday season? Check all that apply.

Question Title

* 10. Do you typically do much additional business in the week between Christmas and New Year's Day?

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* 11. What do you feel was your single best business idea or strategy in 2017 (either holiday or full year)? What were the results?

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* 12. Any additional comments about either the holiday, the total year, or observations about shopping behavior?