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Hello and thank you for taking part in a short study to get news publishers’ evolving views on use cases and platforms. This study is designed to take less than 5 minutes to complete (9 questions).

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* 1. To what degree are you considering a shift in your strategy around social media in 2023?

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* 2. What, if anything, is making you reconsider your social media strategy or have concerns about the platforms?

Now we would like to focus on TWO USES CASES and see which platforms you have used often in 2022, or plan to use often in 2023. The two use cases:

1. Engaging CURRENT audience (more down funnel, increase engagement, actions)

2. Acquiring NEW audience (more top of marketing funnel, expand your reach)

Let’s start with this past year: 2022…

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* 3. Last year in 2022, to ENGAGE OUR CURRENT AUDIENCE, we often used… (please select all that apply)

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* 4. Now thinking ahead to 2023 and your plans to ENGAGE YOUR CURRENT AUDIENCE, what do you plan to use often...  (please select all that apply)

Ok, now similar questions…but a different use case: To Acquire New Audiences

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* 5. Last year in 2022, to ACQUIRE NEW AUDIENCE in 2022, we often used...  (please select all that apply)

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* 6. Now thinking ahead to 2023 and your plans to ACQUIRE NEW AUDIENCE, what do you plan to use often...  (please select all that apply)

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* 7. Can you give us a sense of the size of your publications’ in terms of the size of newsroom team (include full-time but also part-time regular contributors)?  The size of our newsroom team is:

One last question about a different topic . . .

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* 8. How do you segment your audience? (select all that apply)

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* 9. Would you like a copy of the survey results? Please provide your email.  

If not, you're all done. Thanks for your time!

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