TLL's Annual Licensing Business Survey 2020-2021

Introduction

Question Title

* 1. In your experience, did licensed retail sales rise, fall, or stay the same in calendar year 2020?

Rise

Fall

Stay the same

Not Sure

If sales rose or fell, by approximately what percentage?

Thank you for participating in TLL's Annual Licensing Business Survey. Since 1978, this confidential survey is a key element in compiling The Licensing Letter’s census data about the size of the global licensing business, royalty rates, distribution trends, and more.

The Survey closes on Wednesday, March 15, 2021 at noon ET.

Remember, the more responses we receive, and the more detailed the information, the more useful the results will be. Your response is confidential and will only be used in aggregate to indicate trends in the business. You may skip or expand upon any question as you wish. Please encourage colleagues and partners to respond individually.

The survey can be completed in 20 minutes, but it is recommended that you take up to an hour. If you have any comments or concerns, please reach out to TLL's Executive Editor at gary@plainlanguagemedia.com or toll-free at 1-888-729-2315.

Results will be published in an upcoming issue of The Licensing Letter. If you are not a subscriber, you will have an opportunity to provide your email address at the end of the survey to access an executive overview published in the June TLL issue.

Responses are due by Wednesday, March 15, 2021 at noon ET.

Question Title

* 2. Which of the following best describes your role? Check all that apply.

Licensor (trademark/brand owner)

Licensee (consumer goods manufacturer/service provider)

Agent representing licensors

Agent representing licensees

Consultant

Retailer

Other (please specify). If you have more then one role, please explain; e.g., "primarily an agency that co-owns one brand" or "licensor that represents other brand in some territories."

Question Title

* 3. In what country/region(s) is your company headquartered? If different, please also list where you are based. This helps us gauge where you're coming from.

Question Title

* 4. Please roughly estimate the amount of annual retail sales of licensed product your team/company is responsible for in US dollars. E.g., under $100,000 a year; $25-50 million, $100–200 million, over $1 billion.

Less than $100,000

$100,000 to $1 million

$1 million to $5 million

$5 million to $25 million

$25 million to $100 million

$100 million to $1 billion

Over $1 billion