Beyond Attribution: What Go-To-Market Teams Track When Clicks Disappear |
This survey is designed for marketing, Revenue Operations (RevOps), demand-generation professionals, at marketing agencies and B2B companies who are responsible for turning interest into pipeline.
We’re investigating which go‑to‑market metrics are effective at predicting pipeline as the typical buyer’s journey has become harder and harder to track. In dark‑social spaces—Slack communities, private groups, podcasts, peer messages—prospects learn about vendors long before they ever click a tracked link to a vendor’s website. This study asks which KPIs and qualitative intent signals best forecast pipeline growth and accelerate sales when the journey is less visible.
Your responses will help us publish a research report towards the end of the year.
Answer open-ended questions and you may get quoted in our report with a link to your site.
Survey Structure
Pages 1-7: Consist of multiple-choice questions. We request some demographic information to segment and analyze the data effectively. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
Page 8 - Open Ended Section: You have the option to answer open-ended questions and you may get quoted in our report with a link to your site.
We’re investigating which go‑to‑market metrics are effective at predicting pipeline as the typical buyer’s journey has become harder and harder to track. In dark‑social spaces—Slack communities, private groups, podcasts, peer messages—prospects learn about vendors long before they ever click a tracked link to a vendor’s website. This study asks which KPIs and qualitative intent signals best forecast pipeline growth and accelerate sales when the journey is less visible.
Your responses will help us publish a research report towards the end of the year.
Answer open-ended questions and you may get quoted in our report with a link to your site.
Survey Structure
Pages 1-7: Consist of multiple-choice questions. We request some demographic information to segment and analyze the data effectively. Responses will be anonymized and shared in aggregate. Your individual answers will remain confidential.
Page 8 - Open Ended Section: You have the option to answer open-ended questions and you may get quoted in our report with a link to your site.