Digital Transformation Survey

Question Title

* 1. Where do you see your own organization currently when it comes to becoming more digital?

We are ahead of our schedule when it comes to becoming more digital

We are right on schedule when it comes to being more digital

We are behind schedule when it comes to being more digital

We have not started to become more digital yet, but are planning our approach

We have not started to become more digital yet, and have no plans to

We have always been a 100% digital business

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* 2. Before undertaking an organization-wide digital transformation, did your organization test or pilot the program in one part of the business first? If so, in which business unit?

Sales

Marketing

Finance

Customer Success

Product

I don’t know

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* 3. What specific outcomes does your organization expect to achieve of the following as a result of its digital transformation?

	0-10%	11-20%	21-30%	31-40%	41-50%	More than 50%
Increase revenue	Increase revenue 0-10%	Increase revenue 11-20%	Increase revenue 21-30%	Increase revenue 31-40%	Increase revenue 41-50%	Increase revenue More than 50%
Increase market share by	Increase market share by 0-10%	Increase market share by 11-20%	Increase market share by 21-30%	Increase market share by 31-40%	Increase market share by 41-50%	Increase market share by More than 50%
Reduce operating costs by	Reduce operating costs by 0-10%	Reduce operating costs by 11-20%	Reduce operating costs by 21-30%	Reduce operating costs by 31-40%	Reduce operating costs by 41-50%	Reduce operating costs by More than 50%
Increase business speed and agility by	Increase business speed and agility by 0-10%	Increase business speed and agility by 11-20%	Increase business speed and agility by 21-30%	Increase business speed and agility by 31-40%	Increase business speed and agility by 41-50%	Increase business speed and agility by More than 50%
Improve customer satisfaction by	Improve customer satisfaction by 0-10%	Improve customer satisfaction by 11-20%	Improve customer satisfaction by 21-30%	Improve customer satisfaction by 31-40%	Improve customer satisfaction by 41-50%	Improve customer satisfaction by More than 50%
Reduce the development time for new products/services by	Reduce the development time for new products/services by 0-10%	Reduce the development time for new products/services by 11-20%	Reduce the development time for new products/services by 21-30%	Reduce the development time for new products/services by 31-40%	Reduce the development time for new products/services by 41-50%	Reduce the development time for new products/services by More than 50%
Improve amount of better talent hired and retained by	Improve amount of better talent hired and retained by 0-10%	Improve amount of better talent hired and retained by 11-20%	Improve amount of better talent hired and retained by 21-30%	Improve amount of better talent hired and retained by 31-40%	Improve amount of better talent hired and retained by 41-50%	Improve amount of better talent hired and retained by More than 50%

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* 4. How often are you refining your digital transformation goals?

Every quarter

Every 6 months

Every 12 months

Every 18 months

Every 24 months

We don’t have a re-evaluation schedule

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* 5. What are the biggest challenges that your organization has actually experienced in trying to undertake a successful digital transformation? Rank your top 3 challenges from this list.

	Top Challenge	Second Challenge	Third Challenge
Over reliance on legacy technology	Over reliance on legacy technology Top Challenge	Over reliance on legacy technology Second Challenge	Over reliance on legacy technology Third Challenge
Internal politics	Internal politics Top Challenge	Internal politics Second Challenge	Internal politics Third Challenge
Lack of dedicated budget	Lack of dedicated budget Top Challenge	Lack of dedicated budget Second Challenge	Lack of dedicated budget Third Challenge
Lack of the right in-house skills	Lack of the right in-house skills Top Challenge	Lack of the right in-house skills Second Challenge	Lack of the right in-house skills Third Challenge
Lack of the right technology/tools	Lack of the right technology/tools Top Challenge	Lack of the right technology/tools Second Challenge	Lack of the right technology/tools Third Challenge
Cultural resistance	Cultural resistance Top Challenge	Cultural resistance Second Challenge	Cultural resistance Third Challenge
Tendency for short term thinking over long term planning	Tendency for short term thinking over long term planning Top Challenge	Tendency for short term thinking over long term planning Second Challenge	Tendency for short term thinking over long term planning Third Challenge
Data silos	Data silos Top Challenge	Data silos Second Challenge	Data silos Third Challenge
Lack of central coordination/ownership	Lack of central coordination/ownership Top Challenge	Lack of central coordination/ownership Second Challenge	Lack of central coordination/ownership Third Challenge
Lack of formal strategy/plan	Lack of formal strategy/plan Top Challenge	Lack of formal strategy/plan Second Challenge	Lack of formal strategy/plan Third Challenge
Lack of senior management sponsorship	Lack of senior management sponsorship Top Challenge	Lack of senior management sponsorship Second Challenge	Lack of senior management sponsorship Third Challenge
Other	Other Top Challenge	Other Second Challenge	Other Third Challenge
There are no challenges to digital transformation	There are no challenges to digital transformation Top Challenge	There are no challenges to digital transformation Second Challenge	There are no challenges to digital transformation Third Challenge

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* 6. What are the most critical steps to enable a successful digital transformation? Rank your top 3 steps from this list.

	First Step	Second Step	Third Step
Invest in the right technologies and tools	Invest in the right technologies and tools First Step	Invest in the right technologies and tools Second Step	Invest in the right technologies and tools Third Step
Involve all departments in developing a strategy	Involve all departments in developing a strategy First Step	Involve all departments in developing a strategy Second Step	Involve all departments in developing a strategy Third Step
Invest in staff training	Invest in staff training First Step	Invest in staff training Second Step	Invest in staff training Third Step
Draw up a comprehensive, yet flexible/adaptable budget	Draw up a comprehensive, yet flexible/adaptable budget First Step	Draw up a comprehensive, yet flexible/adaptable budget Second Step	Draw up a comprehensive, yet flexible/adaptable budget Third Step
Assign a board-level or c-level sponsor to the project	Assign a board-level or c-level sponsor to the project First Step	Assign a board-level or c-level sponsor to the project Second Step	Assign a board-level or c-level sponsor to the project Third Step
Pilot the project in one part of the business first	Pilot the project in one part of the business first First Step	Pilot the project in one part of the business first Second Step	Pilot the project in one part of the business first Third Step
Communicate strategy and goals with employees	Communicate strategy and goals with employees First Step	Communicate strategy and goals with employees Second Step	Communicate strategy and goals with employees Third Step
Communicate plans with customers	Communicate plans with customers First Step	Communicate plans with customers Second Step	Communicate plans with customers Third Step
Other	Other First Step	Other Second Step	Other Third Step
I don’t know	I don’t know First Step	I don’t know Second Step	I don’t know Third Step

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* 7. Who is currently leading your organization's digital transformation and who originally led it?

	Original Lead	Current Lead
Chief Executive Officer	Chief Executive Officer Original Lead	Chief Executive Officer Current Lead
Chief Information Officer	Chief Information Officer Original Lead	Chief Information Officer Current Lead
Chief Technology Officer	Chief Technology Officer Original Lead	Chief Technology Officer Current Lead
Chief Operations Officer	Chief Operations Officer Original Lead	Chief Operations Officer Current Lead
Chief Data Officer	Chief Data Officer Original Lead	Chief Data Officer Current Lead
Chief Digital Officer	Chief Digital Officer Original Lead	Chief Digital Officer Current Lead
Head of Digital Transformation	Head of Digital Transformation Original Lead	Head of Digital Transformation Current Lead
Chief Finance Officer	Chief Finance Officer Original Lead	Chief Finance Officer Current Lead
Chief Marketing Officer	Chief Marketing Officer Original Lead	Chief Marketing Officer Current Lead
Chief Strategy Officer	Chief Strategy Officer Original Lead	Chief Strategy Officer Current Lead
Other C-Level Officer (please specify)	Other C-Level Officer (please specify) Original Lead	Other C-Level Officer (please specify) Current Lead
Other Role (please specify)	Other Role (please specify) Original Lead	Other Role (please specify) Current Lead
No one in particular is/was leading it	No one in particular is/was leading it Original Lead	No one in particular is/was leading it Current Lead

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* 8. Last Question: Please put in your information!

Full Name

Company

Job Title

Email Address