PR Agency Survey for Red Book of PR Question Title * 1. Name of your organization Question Title * 2. In what year was your agency founded? Question Title * 3. Who is the CEO of the company?(This will be used to share a copy of the final entry in the book if you qualify) Name Email Address Question Title * 4. Your Name Question Title * 5. Your Title Question Title * 6. Number of years with the agency Question Title * 7. What are the services offered? <Choose all that apply> Communication Strategy Content Creation Corporate Reputation Crisis Management Financial Communication Influencer Outreach Media Relations Public Affairs Other (please specify) Question Title * 8. Which are the sectors covered? <Choose all where you have or had at least one client> Automotive Banking Consumer Electronics e-Commerce Fashion and accessories Fast-moving consumer goods (FMCG) Financial Services Hopitality Government Healtcare Jewellery Manufacturing Publishing Real Estate Retail Start-ups Technology Telecom Travel & Transportation Other (please specify) Question Title * 9. Which are your top 3 sectors by revenue? Automotive Banking Consumer Electronics e-Commerce Fashion and accessories Fast-moving consumer goods (FMCG) Financial Services Hopitality Government Healtcare Jewellery Manufacturing Publishing Real Estate Retail Start-ups Technology Telecom Travel & Transportation Other (please specify) Question Title * 10. What are the top 3 services by revenue? <Choose a max of 3> Communication Strategy Content Creation Corporate Reputation Crisis Management Financial Communication Influencer Outreach Media Relations Public Affairs Other (please specify) Question Title * 11. In which cities are your clients headquartered? Ahmedabad Bengaluru Chennai Delhi (NCR) Gurgaon Hyderabad Jaipur Kochi Kolkata Lucknow Mumbai Pune Surat Other (please specify) Question Title * 12. If you have international offices, please list the cities below City 1 City 2 City 3 Others Question Title * 13. If you are a part of any partnership or alliance network please list it below: Question Title * 14. Why do you think clients choose a PR agency? (Choose all that apply) Demand Generation Brand/ Corporate Image Value for Money Credible Marketing Tool Top Management pressure for news coverage Legacy from previous marketing team Question Title * 15. What are features you consider important for a PR firm? (Choose the TOP 3) Understanding Client's Business Responsiveness Media Relationships Pricing Account Team Metrics and Methodology Vernacular Media Competency Social Media Competency Paid media services End-to-end digital media capability Multi-city presence (India) Multiple clients in your industry/Domain competence Top Management commitment and visibility Demonstrated eagerness to win Global Presence Question Title * 16. Please share an example of how you were able to help a client. You can either paste a URL to an existing case study or write it in the box below. Question Title * 17. This case can be used publicly in the report Yes No Question Title * 18. Please list any awards you have received in the past 3 years Question Title * 19. How would you rate business this year? Better than last year same as last year worse than last year Question Title * 20. Do you think your PR agency will move to having more remote working in the next one year? Yes No Hard to say right now Question Title * 21. What are the top challenges for a PR firm? Client acquisition Client retention Media access Quality of content from client Frequency of content from client Influencer access Profitability Availability of client executives Media moving to a paid model Influencers moving to a paid model Other (please specify) Question Title * 22. What are the top shifts you see in this space? Trend towards digital media Regulation of endorsements by influencers Media fragmentation Paid media placements Need for a large volume of content More measurability Performance-linked payments for Agencies Other (please specify) Question Title * 23. Please list the name of clients that can be mentioned in the report. Client 1 Client 2 Client 3 Client 4 Client 5 Question Title * 24. In order to ensure a free listing you need to have at least 3 client references. These clients will not be named publicly, but they have to complete the form here and name you as their agency I will send the link to them myself You can send them the survey. Here are the email addresses. Question Title * 25. Client 1 Name Company Email Address Question Title * 26. Client 2 Name Company Email Address Question Title * 27. Client 3 Name Company Email Address Question Title * 28. Any Questions or comments Should you have any questions please email paulwriter@paulwriter.com Done
