Nationwide, movie theaters have been battered by COVID, streaming, high inflation, high interest rates, slow box office recovery, and two Hollywood work stoppages. Like our big brothers AMC and Regal, we are scrambling to satisfy lenders, introduce new revenue streams, and do everything we can to get you into the theater more often.

We have an investor. We have a plan. We have the ear of our creditors as we put the final pieces in place for a financial restructuring.

We are not out of the woods. You need to know that. Despite our best efforts, investors can change their mind, creditors will want terms we can't afford, or our own very real flaws will prevent us from executing.

Yet here we are. Hopeful. Still standing. Ready to roll.

We don't need donations, but we need your support.

Cutting to the chase:

We will live or or die on our ability to increase admissions as quickly as possible. We need your support to commit to seeing more movies, to purchase our annual popcorn bucket, and to consider a private rental for you and your friends.

And don't worry... we will make it worth it.

By completing this survey, you are entered into a drawing for a free movie pass (one pass for every 12 entries) and a one-year SOAR Subscription (1,000 surveys required for each prize).
Tell us about you

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* 1. Please provide your name.

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* 2. City you live in

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* 4. Phone (optional) By providing your phone number, you are granting us permission to sending you occasional marketing text messages

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* 5. "It is vital that our community continues to have a first-run multiplex movie theater."

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* 6. In the last 12 months, how many movies did you attend at a movie theater?

There are two things that are essential to our survival

1. 1,200 new SOAR Subscribers per location by end of year who commit to see 12 movies a year
2. 1,500 people at each location by end of year to purchase our 2025 annual popcorn bucket
1. SOAR Subscription

We think (tell us if we're wrong!) that you want value and convenience and that you want to know what it will take for YOUR Eagle to survive and thrive. Here's the answer.

See more movies.

And here's how.

SOAR.

It's a relatively new and very popular way of consuming movies in the theater. It is an admission loyalty program that rewards you with the absolute best deal for committing to what you want to do anyway--see more movies.

How important is it? Each year, we have about 12,000 different people see at least one movie each year. We need to convert between 10 and 20% of this number to a SOAR Subscription.

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* 7. Please rank the benefits of our SOAR program in order from most important to least important to you.

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* 8. How likely are you to purchase a SOAR Subscription before October 15, 2024?

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* 9. Here is your chance to comment on the SOAR Subscription. We especially want to hear from those who checked "Probably Not" or "No" above with your suggestions on how we can make a better SOAR program or otherwise encourage you to see more movies.

2. Annual popcorn bucket

While our SOAR Subscription adds value for more frequent movie-going, our Annual Popcorn Bucket adds concession value. Pay $20 for an annual bucket (your first popcorn included), and then pay $4.50 at each visit to refill it.

BONUS! Bring in your Annual bucket every Wednesday and the popcorn is free.

BONUS! At random times we will announce a free popcorn day to nudge you off the couch and into the theater.

Our 2025 buckets go on sale on October 1 and are good through December 31, 2025.

Our goal is to get 1,500 buckets adopted at each location

How important is this to the survival of the theater?

Vital.

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* 10. Do you have a 2024 Annual Popcorn Bucket?

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* 11. How likely are you to purchase an Annual Popcorn Bucket before December 31, 2024?

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* 12. Here is your chance to comment on the Annual Popcorn Bucket program. We especially want to hear from those who checked "Probably Not" or "No" above with your suggestions on how we can make a better program.

In conclusion...

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* 13. Here is your chance to provide additional feedback for our use alone. Especially welcome are words of encouragement, constructive suggestions, and commitment to deliver bricks of gold.

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* 14. Would you like to make a comment that we can share on social media and in our emails? By answering this question, you are giving us permission to do so and consent to light editing for clarity. We will include your name and city.

A few prompt ideas:

1. "I am buying a SOAR Subscription/getting Annual Popcorn Bucket

2. "The best feature of the SOAR Subscription/Annual Popcorn Bucket is..."

3. "Our local movie theater is important to the community because..." (Feel free to share personal stories)

Thank you for completing this survey! We love being part of our community.

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