I. INTRODUCTION 簡介

What is Engage? 何謂賽馬會匯創數碼計劃?
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JC ENGAGE is an exploration program that provides experiential digital marketing and storytelling workshops, powered by industry professionals and workshop facilitators, aimed at staff members from non-profit organizations in Hong Kong. We also provide digital marketing tools and resources for organizations who are ready and committed to execute a digital campaign. With the help of professional and creative partners, we help NGOs increase their organizational profile and expand their reach.

賽馬會匯創數碼計劃提供體驗式工作坊，讓非牟利工作者可以在業界專業人士和一班商界義工的引導下，學習和策劃數碼營銷，以Z及「故事行銷式」的機構傳訊短片。我們亦致力向對數碼營銷計劃抱有熱誠的非牟利機構，提供數碼營銷所需要的資源及工具。在業界專才及創意夥伴的協助下，我們希望能幫助非牟利機構於業界提升知名度及接觸更多持分者。

Eligibility 參與資格
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To be eligible for this program, the NGO must :
  • be a tax-exempt entity under Section 88 of the Inland Revenue Ordinance of Hong Kong 根據《稅務條例》第 88 條獲豁免繳稅的慈善機構
  • have significant local services in Hong Kong 以香港市民為主要受惠者
Priority will be given to the NGOs who are:
  • able to form a team of 3 members 能派出三名員工以團隊出席
  • able to commit to all key activities 能參與所有活動
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