ECOC Exhibition 2026 Exhibitor Survey

Thank you for exhibiting at ECOC Exhibition 2026 in Málaga.

We’d really value your feedback on your experience. Your responses will help us evaluate this year’s exhibition, understand what delivers the most value for exhibitors and make improvements for ECOC Exhibition 2027 in Milan.

The survey should take approximately 5 minutes to complete.

Thank you for taking the time to share your views.

Survey closing 21 October

Question Title

1. Overall, how would you rate your experience exhibiting at ECOC 2026? (Required.)

Very Poor

Poor

Neutral

Good

Excellent

Very Poor

Poor

Neutral

Good

Excellent

What were the main reasons for your rating?

Question Title

2. On a scale of 0–10, how likely are you to recommend exhibiting at ECOC Exhibition to a colleague or another company in your industry? (Required.)

0 - Not likely at all

10 - Extremely likely

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

3. What were your main objectives for exhibiting at ECOC Exhibition 2026, and how successfully did the exhibition help you achieve them? (Required.)

	Met entirely	Met to some extent	Not met at all	N/A
Generate new sales/business	Generate new sales/business Met entirely	Generate new sales/business Met to some extent	Generate new sales/business Not met at all	Generate new sales/business N/A
Generate new business leads	Generate new business leads Met entirely	Generate new business leads Met to some extent	Generate new business leads Not met at all	Generate new business leads N/A
Meet existing customers	Meet existing customers Met entirely	Meet existing customers Met to some extent	Meet existing customers Not met at all	Meet existing customers N/A
Establish new business contacts	Establish new business contacts Met entirely	Establish new business contacts Met to some extent	Establish new business contacts Not met at all	Establish new business contacts N/A
Launch/promote a new product or service	Launch/promote a new product or service Met entirely	Launch/promote a new product or service Met to some extent	Launch/promote a new product or service Not met at all	Launch/promote a new product or service N/A
Meet potential partners/distributors	Meet potential partners/distributors Met entirely	Meet potential partners/distributors Met to some extent	Meet potential partners/distributors Not met at all	Meet potential partners/distributors N/A
Demonstrate products/technology	Demonstrate products/technology Met entirely	Demonstrate products/technology Met to some extent	Demonstrate products/technology Not met at all	Demonstrate products/technology N/A
Support thought leadership/industry profile	Support thought leadership/industry profile Met entirely	Support thought leadership/industry profile Met to some extent	Support thought leadership/industry profile Not met at all	Support thought leadership/industry profile N/A

Other (please specify)

Question Title

4. How satisfied were you with the following aspects of the ECOC Exhibition audience? (Required.)

	Very satisfied	Satisfied	Neither satisfied or dissatisfied	Dissatisfied	Very dissatisfied	N/A
Overall number of visitors	Overall number of visitors Very satisfied	Overall number of visitors Satisfied	Overall number of visitors Neither satisfied or dissatisfied	Overall number of visitors Dissatisfied	Overall number of visitors Very dissatisfied	Overall number of visitors N/A
Quality of visitors	Quality of visitors Very satisfied	Quality of visitors Satisfied	Quality of visitors Neither satisfied or dissatisfied	Quality of visitors Dissatisfied	Quality of visitors Very dissatisfied	Quality of visitors N/A
Seniority of visitors	Seniority of visitors Very satisfied	Seniority of visitors Satisfied	Seniority of visitors Neither satisfied or dissatisfied	Seniority of visitors Dissatisfied	Seniority of visitors Very dissatisfied	Seniority of visitors N/A
Purchasing influence of visitors	Purchasing influence of visitors Very satisfied	Purchasing influence of visitors Satisfied	Purchasing influence of visitors Neither satisfied or dissatisfied	Purchasing influence of visitors Dissatisfied	Purchasing influence of visitors Very dissatisfied	Purchasing influence of visitors N/A
Number of qualified leads	Number of qualified leads Very satisfied	Number of qualified leads Satisfied	Number of qualified leads Neither satisfied or dissatisfied	Number of qualified leads Dissatisfied	Number of qualified leads Very dissatisfied	Number of qualified leads N/A
Opportunities to meet existing customers	Opportunities to meet existing customers Very satisfied	Opportunities to meet existing customers Satisfied	Opportunities to meet existing customers Neither satisfied or dissatisfied	Opportunities to meet existing customers Dissatisfied	Opportunities to meet existing customers Very dissatisfied	Opportunities to meet existing customers N/A
Opportunities to meet new customers	Opportunities to meet new customers Very satisfied	Opportunities to meet new customers Satisfied	Opportunities to meet new customers Neither satisfied or dissatisfied	Opportunities to meet new customers Dissatisfied	Opportunities to meet new customers Very dissatisfied	Opportunities to meet new customers N/A

Question Title

5. Which types of visitors were most valuable to your organisation? (Required.)

Network operators/service providers

Data centre operators

Cloud service providers

System/equipment manufacturers

Component manufacturers

Optical module/transceiver manufacturers

Fibre manufacturers

Test & measurement companies

Research/academia

Distributors

Consultants

Investors/financial analysts

Media

Government/regulatory organisations

Other (please specify)

Question Title

6. Which aspects of ECOC Exhibition 2026 provided the most value to your organisation? (Required.)

Exhibition Floor

Visitor footfall

Market Focus theatre

Product Focus theatre

ECOC Conference

Networking opportunities

Industry Awards

Demo Zone

FTTx Zone

Innovation Pod

Media opportunities

Meeting existing customers

Meeting new customers

Other (please specify)

Question Title

7. How many people from your organisation attended the ECOC Conference? (Required.)

Question Title

8. Did you download and use the ECOC Exhibition App? (Required.)

Yes - I used it regularly through the event

Yes - I used it occasionally at the event

I downloaded it but I didn't use it

No - I didn't download it

I wasn't aware of the app

Question Title

9. Which features of the ECOC Exhibition App did you use?

Interactive exhibition map

Exhibitor directory

Market Focus timetable

Product Focus timetable

Personal schedule

Networking

Manage meeting requests

Did not use the app

Other (please specify)

Question Title

10. How valuable was the ECOC Exhibition App to your experience as an exhibitor?

Very valuable

Neutral

Not at all valuable

Did not use the app

Question Title

11. How satisfied were you with the support and communication provided by the ECOC Exhibition team? (Required.)

	Very satisfied	Satisfied	Neither satisfied or dissatisfied	Dissatisfied	Very dissatisfied
Pre-event communication	Pre-event communication Very satisfied	Pre-event communication Satisfied	Pre-event communication Neither satisfied or dissatisfied	Pre-event communication Dissatisfied	Pre-event communication Very dissatisfied
Exhibitor manual/information	Exhibitor manual/information Very satisfied	Exhibitor manual/information Satisfied	Exhibitor manual/information Neither satisfied or dissatisfied	Exhibitor manual/information Dissatisfied	Exhibitor manual/information Very dissatisfied
Registration and badges	Registration and badges Very satisfied	Registration and badges Satisfied	Registration and badges Neither satisfied or dissatisfied	Registration and badges Dissatisfied	Registration and badges Very dissatisfied
Ordering exhibitor services	Ordering exhibitor services Very satisfied	Ordering exhibitor services Satisfied	Ordering exhibitor services Neither satisfied or dissatisfied	Ordering exhibitor services Dissatisfied	Ordering exhibitor services Very dissatisfied
Onsite support	Onsite support Very satisfied	Onsite support Satisfied	Onsite support Neither satisfied or dissatisfied	Onsite support Dissatisfied	Onsite support Very dissatisfied
Exhibition team	Exhibition team Very satisfied	Exhibition team Satisfied	Exhibition team Neither satisfied or dissatisfied	Exhibition team Dissatisfied	Exhibition team Very dissatisfied
Overall communication	Overall communication Very satisfied	Overall communication Satisfied	Overall communication Neither satisfied or dissatisfied	Overall communication Dissatisfied	Overall communication Very dissatisfied

Question Title

12. Is there anything we could improve about the exhibitor experience or support we provide?

Question Title

13. If you have exhibited at ECOC Exhibition previously, how would you compare ECOC Exhibition 2026 with previous years? (Required.)

Much better

Better

About the same

Worse

Much worse

This was my first ECOC Exhibition

Question Title

14. What has improved or declined compared with previous years?

Question Title

15. Whilst at the event, did you arrange business with... (Required.)

	Yes	No
an EXISTING customer?	an EXISTING customer? Yes	an EXISTING customer? No
a NEW customer?	a NEW customer? Yes	a NEW customer? No

Question Title

16. Are you planning to exhibit at ECOC 2027 in Milan, Italy? (Required.)

Definitely yes

Probably yes

Undecided

Probably not

Definitely not

Question Title

17. What are the main reasons that would impact your decision to exhibit at ECOC Exhibition 2027?

Cost

Visitor numbers

Visitor quality

Lead generation/ROI

Location

Timing

Internal budget

Other (please specify)

Question Title

18. Which regions do you typically travel to for business events, exhibitions, or conferences?
(Please select all that apply) (Required.)

Western Europe (excl UK)

Eastern Europe

Northern Europe (Scandinavia)

Southern Europe ( Mediterranean)

North America

South America

Africa

Middle East

Asia

Australia /Oceania

I primarily attend events online

Other (please specify)

Question Title

* 1. Overall, how would you rate your experience exhibiting at ECOC 2026? (Required.)

Question Title

* 2. On a scale of 0–10, how likely are you to recommend exhibiting at ECOC Exhibition to a colleague or another company in your industry? (Required.)

Question Title

* 3. What were your main objectives for exhibiting at ECOC Exhibition 2026, and how successfully did the exhibition help you achieve them? (Required.)

Question Title

* 4. How satisfied were you with the following aspects of the ECOC Exhibition audience? (Required.)

Question Title

* 5. Which types of visitors were most valuable to your organisation? (Required.)

Question Title

* 6. Which aspects of ECOC Exhibition 2026 provided the most value to your organisation? (Required.)

Question Title

* 7. How many people from your organisation attended the ECOC Conference? (Required.)

Question Title

* 8. Did you download and use the ECOC Exhibition App? (Required.)

Question Title

* 9. Which features of the ECOC Exhibition App did you use?

Question Title

* 10. How valuable was the ECOC Exhibition App to your experience as an exhibitor?

Question Title

* 11. How satisfied were you with the support and communication provided by the ECOC Exhibition team? (Required.)

Question Title

* 12. Is there anything we could improve about the exhibitor experience or support we provide?

Question Title

* 13. If you have exhibited at ECOC Exhibition previously, how would you compare ECOC Exhibition 2026 with previous years? (Required.)

Question Title

* 14. What has improved or declined compared with previous years?

Question Title

* 15. Whilst at the event, did you arrange business with... (Required.)

Question Title

* 16. Are you planning to exhibit at ECOC 2027 in Milan, Italy? (Required.)

Question Title

* 17. What are the main reasons that would impact your decision to exhibit at ECOC Exhibition 2027?

Question Title

* 18. Which regions do you typically travel to for business events, exhibitions, or conferences?(Please select all that apply) (Required.)

Question Title

* 19. If you could change ONE thing about ECOC Exhibition, what would it be?

Question Title

* 20. Is there anything else you would like to tell us about your experience at ECOC Exhibition 2026?

1. Overall, how would you rate your experience exhibiting at ECOC 2026? (Required.)

2. On a scale of 0–10, how likely are you to recommend exhibiting at ECOC Exhibition to a colleague or another company in your industry? (Required.)

3. What were your main objectives for exhibiting at ECOC Exhibition 2026, and how successfully did the exhibition help you achieve them? (Required.)

4. How satisfied were you with the following aspects of the ECOC Exhibition audience? (Required.)

5. Which types of visitors were most valuable to your organisation? (Required.)

6. Which aspects of ECOC Exhibition 2026 provided the most value to your organisation? (Required.)

7. How many people from your organisation attended the ECOC Conference? (Required.)

8. Did you download and use the ECOC Exhibition App? (Required.)

9. Which features of the ECOC Exhibition App did you use?

10. How valuable was the ECOC Exhibition App to your experience as an exhibitor?

11. How satisfied were you with the support and communication provided by the ECOC Exhibition team? (Required.)

12. Is there anything we could improve about the exhibitor experience or support we provide?

13. If you have exhibited at ECOC Exhibition previously, how would you compare ECOC Exhibition 2026 with previous years? (Required.)

14. What has improved or declined compared with previous years?

15. Whilst at the event, did you arrange business with... (Required.)

16. Are you planning to exhibit at ECOC 2027 in Milan, Italy? (Required.)

17. What are the main reasons that would impact your decision to exhibit at ECOC Exhibition 2027?

18. Which regions do you typically travel to for business events, exhibitions, or conferences?
(Please select all that apply) (Required.)

19. If you could change ONE thing about ECOC Exhibition, what would it be?

20. Is there anything else you would like to tell us about your experience at ECOC Exhibition 2026?