2020 represents an industry-defining moment for creative and marketing teams. The past year has acted as a catalyst, accelerating trends in creative work management that we were already seeing in previous years’ reports. These trends included in-house teams partnering with agencies and freelancers, the increased importance of creative work to the organization’s bottom line, and creative teams being asked to take on a broader range of responsibilities. The changes we’ve seen in how creative work is done are not temporary – the industry has experienced a permanent shift.

The challenges that creative teams have always faced are still present (growing demand for high quality creative content, fast), but we must find new ways to deal with them, as creative teams navigate new realities.

Join us for the 4th year of this report as we uncover the most important challenges, trends, and paradigm shifts facing the creative industry.

Survey Instructions
Your anonymous answers to this survey will be used to build the 2021 Report, and by participating in the survey you can sign up to be the first to receive your FREE copy of the report in Q1 2021. 

The survey should take about 10 minutes to complete, and your responses are completely anonymous. If you have any questions, please email explore@inmotionnow.com

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* 1. How important is creative content considered to the success of your organization’s key objectives?

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* 2. How much credit do you feel the creative team is given for your organization’s results compared to 1 year ago?

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* 3. Which of the following are the most significant challenges facing your creative team? (Select all that apply)

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* 4. Please indicate your level of agreement with the following statements

  Strongly Disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree
Creative briefings in my organization are complete and comprehensive
Someone from the creative team (e.g. creative director, project manager) meets directly with clients as part of new project kickoff
Our team has defined service level agreements with our stakeholders
Our team has project tiers based on the complexity of the request
Our team has developed processes for handling fast-track or rush projects
We have robust documentation and audit trails for each project

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* 5. How many rounds of review does a typical project take?

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* 6. How long does it typically take to get approval on a proof?

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* 7. On average, about how many hours per week do you spend on administrative tasks? (For example, updating task completion statuses; compiling feedback on assets; chasing approvals; etc.)

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* 8. How did the amount of work your team completed in 2020 compare to the amount of work completed in 2019?

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* 9. Do you feel that creatives in your organization are being asked to take on new responsibilities or to learn new skill as a result of the COVD-19 pandemic? (e.g. project management, client relations, video, etc.). 

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* 10. Please select each of the ways your team was impacted by the COVID-19 pandemic in 2020. (Select all that apply)

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* 11. Which of the following statements best describe how your creative team responded to challenges from the COVID-19 pandemic. (Select all that apply)

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* 12. As a result of moving to remote work, has your team purchased or do you plan to purchase software to help with any of the following? (Select all that apply)

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* 13. Since shifting to remote work, how has your team’s relationship with other departments in your organization changed?

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* 14. Of all the changes that your team has experienced in 2020, which ones do you think will be permanent?

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* 15. What percentage of your organization’s creative work is produced in-house (as opposed to working with external partners, like freelancers and agencies)?

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* 16. What do you bring in external partners for?

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* 17. In 2021, how do you think your relationship with external partners, like freelancers and agencies, will change?

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* 18. How often does the marketing team provide the creative team with quantitative feedback on creative content performance?

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* 19. Indicate your level of agreement with this statement: My creative team has robust reporting on creative production. (For example, how many projects are completed per quarter, how many rounds of proofs are required for approval, etc.)

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* 20. Which of the following metrics, if any, does your creative team track and report on? (Select all that apply)

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* 21. Why does your team track and report on these metrics?

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* 22. Does your creative team present reports on key metrics to organizational leadership?

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* 23. Which of the following best represents the relationship between your marketing and creative teams?

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* 24. Which of the following best describes your primary responsibility as it relates to the creative/marketing team?

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* 25. How many people are on your creative team (including creative leadership)?

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* 26. On average, how many internal clients or stakeholders does your in-house team have? (Include all requesters, reviewers, and approvers of creative work)

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* 27. What industry best describes your organization?

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* 28. What is one thing you would like to eliminate from your day-to-day creative work?

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* 29. If you'd like to receive a copy of the full report, jam packed with key findings, trends, thought leader commentary, and much more, please provide your email address. (Optional)

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