What is the purpose of this questionnaire?
The Ad Council uses the power of communications to tackle the country’s toughest issues. We are the only national nonprofit that brings together the brightest minds in media, tech, advertising and marketing to develop campaigns that inspire action to improve lives.
Through our work, the Ad Council’s mission has always been not just to respond to culture, but to drive it—to find insights that can change minds, spark new behaviors and move the country forward. We are committed to advancing diversity, equity, accessibility, and inclusion, and have publicly published our Commitments to Anti-Racism and Racial Equity.
This commitment reflects our dedication to challenge bias and stereotypes in ourselves and our work, to diversify the talent and teams that we work with, and to contribute to a more equitable and inclusive world. We are looking to work with partners who share our values and our commitment.
While your participation is completely voluntary and optional, please know your responses to this survey are very important because they will help understand the partners we work with, set goals for the future, and evaluate our progress / hold ourselves accountable to our Commitment to Anti-Racism and Racial Equity.
Who is this for?
For all of the Ad Council’s partners – vendors, directors, photographers, agencies, media partners, and more – to distribute to the individuals working for or on behalf of the Ad Council and our campaigns. The Ad Council is uniquely positioned to promote diverse, inclusive storytelling on a national scale. We are committed to giving greater representation to individuals and communities who historically have faced systemic and individual bias and lacked opportunities to make their voices heard. Ultimately, we aim to redefine the industry standard and make diverse representation the new norm.
Instructions:
We’ve provided a few questions for you to fill out below. If you are an individual vendor, please fill out the questionnaire and indicate that you are a sole proprietor or individual vendor. If you are receiving this questionnaire as a representative of a contracted vendor who is part of a larger team assigned to an Ad Council project, please circulate this questionnaire to any individuals who will work on this project. For example, if you have contracted with Ad Council and have 1 or more members of your company working on Ad Council’s behalf, all individuals assigned to work on the Ad Council project should complete and submit this questionnaire.
A note on our identity categories: We based our categories on U.S. demographics, and we tried to include every category we could without making this questionnaire too lengthy. If you feel your identity has been excluded or misrepresented in any way, please let us know! We want to learn and grow through this process. Your feedback is always appreciated, respected, and acted upon.
If you have any questions, please feel free to contact us.