Downtown Moose Jaw Association 2023 Business Survey

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* 1. What category of business do you own/operate? (Please choose only one.)

Grocery, Convenience, Liquor, Pharmacy, Salon

Restaurant/Bar

Vehicle, Wholesale, Rental, Leasing

General Merchandise, Miscellaneous Retail

Building/Garden Materials, Sporting, Hobby, Book, Music

Electronics, Appliances, Furniture/Furnishings

Clothing, Accessories

Professional Services (health/wellness, automotive repair, design, etc.)

Hotel/motel

Manufacturing

Other

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* 2. How long has your current business been in operation?

Less than one year

1-3 years

3-5 years

5-10 years

Over 10 years

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* 3. What would you consider the main demographic of your customers?

Male

Female

Unsure

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* 4. What is the typical age range of your customers?

Under 18

18-25

25-35

35-49

49-65

65+

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* 5. As best as you can tell, what is the percentage breakdown of your customers between Moose Javians/tourists?

90/10

80/20

70/30

60/40

50/50

40/60

30/70

20/80

10/90

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* 6. What would say are the advantages of being a business owner in downtown Moose Jaw?

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* 7. If another “attraction” were to be added to downtown Moose Jaw, what do you think it should be?

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* 8. Do you consider your business to be any of the following? Please check all that apply.

Woman-owned business

Minority-owned business

Veteran-owned business

Family-owned business

None of these apply to my business

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* 9. Do you own the building where you operate your business or lease the space?

Own

Lease

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* 10. Please write-in the top three issues or challenges that your business faces in the next five years?

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* 11. To what extent would the following programs and initiatives have a positive impact on your business in terms of foot traffic, customer sales, image and overall well-being? (please rank them with 1 having the most impact and 9 as having the least impact)

	1	2	3	4	5	6	7	8	9
Wayfinding signage (direct tourists to Downtown)	Wayfinding signage (direct tourists to Downtown) 1	Wayfinding signage (direct tourists to Downtown) 2	Wayfinding signage (direct tourists to Downtown) 3	Wayfinding signage (direct tourists to Downtown) 4	Wayfinding signage (direct tourists to Downtown) 5	Wayfinding signage (direct tourists to Downtown) 6	Wayfinding signage (direct tourists to Downtown) 7	Wayfinding signage (direct tourists to Downtown) 8	Wayfinding signage (direct tourists to Downtown) 9
Integrate digital story-telling technology with downtown landmarks	Integrate digital story-telling technology with downtown landmarks 1	Integrate digital story-telling technology with downtown landmarks 2	Integrate digital story-telling technology with downtown landmarks 3	Integrate digital story-telling technology with downtown landmarks 4	Integrate digital story-telling technology with downtown landmarks 5	Integrate digital story-telling technology with downtown landmarks 6	Integrate digital story-telling technology with downtown landmarks 7	Integrate digital story-telling technology with downtown landmarks 8	Integrate digital story-telling technology with downtown landmarks 9
Downtown Business Directory kiosk(s)	Downtown Business Directory kiosk(s) 1	Downtown Business Directory kiosk(s) 2	Downtown Business Directory kiosk(s) 3	Downtown Business Directory kiosk(s) 4	Downtown Business Directory kiosk(s) 5	Downtown Business Directory kiosk(s) 6	Downtown Business Directory kiosk(s) 7	Downtown Business Directory kiosk(s) 8	Downtown Business Directory kiosk(s) 9
Activating alleys with activities	Activating alleys with activities 1	Activating alleys with activities 2	Activating alleys with activities 3	Activating alleys with activities 4	Activating alleys with activities 5	Activating alleys with activities 6	Activating alleys with activities 7	Activating alleys with activities 8	Activating alleys with activities 9
Increased amounts of family-friendly events	Increased amounts of family-friendly events 1	Increased amounts of family-friendly events 2	Increased amounts of family-friendly events 3	Increased amounts of family-friendly events 4	Increased amounts of family-friendly events 5	Increased amounts of family-friendly events 6	Increased amounts of family-friendly events 7	Increased amounts of family-friendly events 8	Increased amounts of family-friendly events 9
Increased marketing efforts	Increased marketing efforts 1	Increased marketing efforts 2	Increased marketing efforts 3	Increased marketing efforts 4	Increased marketing efforts 5	Increased marketing efforts 6	Increased marketing efforts 7	Increased marketing efforts 8	Increased marketing efforts 9
Downtown Hospitality Ambassadors	Downtown Hospitality Ambassadors 1	Downtown Hospitality Ambassadors 2	Downtown Hospitality Ambassadors 3	Downtown Hospitality Ambassadors 4	Downtown Hospitality Ambassadors 5	Downtown Hospitality Ambassadors 6	Downtown Hospitality Ambassadors 7	Downtown Hospitality Ambassadors 8	Downtown Hospitality Ambassadors 9
Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc)	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 1	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 2	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 3	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 4	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 5	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 6	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 7	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 8	Parking Education/Awareness for visitors (plan your trip ahead, parking signage, etc) 9

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* 12. Over the past 12 months, have your sales improved, stayed the same or decreased?

Improved

Stayed the same

Decreased

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* 13. Please rate the importance of each of the following consumer segments to your business.

	Very important	Important	Somewhat important	Not important	Not sure
Males	Males Very important	Males Important	Males Somewhat important	Males Not important	Males Not sure
Females	Females Very important	Females Important	Females Somewhat important	Females Not important	Females Not sure
Gender neutral	Gender neutral Very important	Gender neutral Important	Gender neutral Somewhat important	Gender neutral Not important	Gender neutral Not sure
Age 18 or under	Age 18 or under Very important	Age 18 or under Important	Age 18 or under Somewhat important	Age 18 or under Not important	Age 18 or under Not sure
19-24	19-24 Very important	19-24 Important	19-24 Somewhat important	19-24 Not important	19-24 Not sure
25-34	25-34 Very important	25-34 Important	25-34 Somewhat important	25-34 Not important	25-34 Not sure
35-49	35-49 Very important	35-49 Important	35-49 Somewhat important	35-49 Not important	35-49 Not sure
50-64	50-64 Very important	50-64 Important	50-64 Somewhat important	50-64 Not important	50-64 Not sure
65+	65+ Very important	65+ Important	65+ Somewhat important	65+ Not important	65+ Not sure
Downtown residents	Downtown residents Very important	Downtown residents Important	Downtown residents Somewhat important	Downtown residents Not important	Downtown residents Not sure
Downtown employees	Downtown employees Very important	Downtown employees Important	Downtown employees Somewhat important	Downtown employees Not important	Downtown employees Not sure
Saskatchewan Polytechnic students/staff	Saskatchewan Polytechnic students/staff Very important	Saskatchewan Polytechnic students/staff Important	Saskatchewan Polytechnic students/staff Somewhat important	Saskatchewan Polytechnic students/staff Not important	Saskatchewan Polytechnic students/staff Not sure
Moose Jaw residents (outside of downtown)	Moose Jaw residents (outside of downtown) Very important	Moose Jaw residents (outside of downtown) Important	Moose Jaw residents (outside of downtown) Somewhat important	Moose Jaw residents (outside of downtown) Not important	Moose Jaw residents (outside of downtown) Not sure
Tourists/Visitors	Tourists/Visitors Very important	Tourists/Visitors Important	Tourists/Visitors Somewhat important	Tourists/Visitors Not important	Tourists/Visitors Not sure

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* 14. Please select the top five resources that would help you meet your business goals.

Marketing and place branding

Advertising and promotion

Digital and social media resources

Strategic business planning

Group business training (i.e. workshops, speakers)

E-commerce and website training

Safety and social sustainability presentations (Police, Outreach FC, etc.)

Window displays

Merchandising

Accounting and financial management

Customer Service and hospitality training

Transfer of ownership or selling a business

Inventory management

Employee hiring and training

Networking events

Low-interest business loans

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* 15. What role do you feel the Downtown Moose Jaw Association should play in driving economic activity in downtown Moose Jaw? Select all that apply.

Creating promotions

Marketing downtown businesses/amenities

Creating/hosting downtown events/festivals

Creating/hosting informational seminars/forums with downtown development-related experts

Implementing beautification initiatives

Creating new downtown attractions

Other (please specify)

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* 16. Would your business be in favour of a nominal fee to become a Downtown Moose Jaw Association "member"?

Yes

Unsure - would need more details

Downtown Moose Jaw Association 2023 Business Survey

Question Title

* 1. What category of business do you own/operate? (Please choose only one.)

Question Title

* 2. How long has your current business been in operation?

Question Title

* 3. What would you consider the main demographic of your customers?

Question Title

* 4. What is the typical age range of your customers?

Question Title

* 5. As best as you can tell, what is the percentage breakdown of your customers between Moose Javians/tourists?

Question Title

* 6. What would say are the advantages of being a business owner in downtown Moose Jaw?

Question Title

* 7. If another “attraction” were to be added to downtown Moose Jaw, what do you think it should be?

Question Title

* 8. Do you consider your business to be any of the following? Please check all that apply.

Question Title

* 9. Do you own the building where you operate your business or lease the space?

Question Title

* 10. Please write-in the top three issues or challenges that your business faces in the next five years?

Question Title

* 11. To what extent would the following programs and initiatives have a positive impact on your business in terms of foot traffic, customer sales, image and overall well-being? (please rank them with 1 having the most impact and 9 as having the least impact)

Question Title

* 12. Over the past 12 months, have your sales improved, stayed the same or decreased?

Question Title

* 13. Please rate the importance of each of the following consumer segments to your business.

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* 14. Please select the top five resources that would help you meet your business goals.

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* 15. What role do you feel the Downtown Moose Jaw Association should play in driving economic activity in downtown Moose Jaw? Select all that apply.

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* 16. Would your business be in favour of a nominal fee to become a Downtown Moose Jaw Association "member"?

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* 17. Thank you for participating in our survey. Do you have any additional comments or suggestions?