DMFA MLG Benchmarking Survey - Part C 2024 - Creative Samples

PART C - Creative Samples

Part C of the Benchmarking Survey is focused on collecting samples from across the Mid-Level Donor Journey. PLEASE REVIEW THE TIPS BELOW. Please revise and rename your samples before uploading to ensure we can clearly identify what samples your organization has submitted.

Estimated Completion Time: ~20 Minutes

Part C due no later than Friday, February 23, 2024

TIPS:

To help us identify your files, please put your organizations name at the beginning of the file name. For example, if XYZ Charity is uploading an appeal campaign, please rename the file before uploading: XYZ_November 2023_Holiday Match Proposal Campaign or similar.
Max File Size 16MB
Ensure you enter your organization name below, to help us align responses across all four parts of the survey.
Only one person per organization should upload files.

Question Title

* 1. Please share who is completing this part of the survey, in case of questions.

First Name and Last Name

Nonprofit Organization Name

Email Address

Phone Number

Section: MLG Creative Samples

In this section we request four (4) creatives samples. One file per sample. For numbers 1, 3 and 4 you have a choice of the type of sample you submit. We are seeking not just direct mail packages but multi-channel campaign components. Please see the tips above on preferred file naming convention.

If you are unable to consolidate elements into a single .pdf for each sample or your file is too large or you simply have questions about the samples requested below, please contact info@DMFA.org for assistance.

Question Title

* 2. #1 Creative Sample – Mid-Level Acquisition Campaign (direct to file) -OR- a Mass Market to Mid-Level Conversion Campaign (used to upgrade mass donor giving to qualify for the mid-level program)

See Tips above for guidance on file size and naming your file.

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

Question Title

* 3. #2 Creative Sample – Mid-Level Donor appeal/solicitation/proposal campaign (used to increase donor giving within mid-level program.)

See Tips above for guidance on file size and naming your file.

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

Question Title

* 4. #3 Creative Sample – Personalized Stewardship Touchpoint from Relationship Manager/Concierge -OR- Mid-Level Program Welcome Package/Digital Touchpoints

See Tips above for guidance on file size and naming your file.

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

Question Title

* 5. #4 Creative Sample – Lapsed Reactivation of MLG Donor Campaign -OR- Downgrade prevention (pre-lapsing) MLG Donor Campaign

See Tips above for guidance on file size and naming your file.

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

Section: MLG Program Benefits

If you utilize benefits in you MLG Program, please complete this section. If you do not utilize benefits, you may skip this sample request.

Please submit a document with your program benefits. It may be a .pdf of a creative sample, or simply a word document with the benefits listed. One file please. Please see the tips above on preferred file naming convention.

Question Title

* 6. #5 Sample – MLG Program Benefits that are promoted for your mid-level program

See Tips above for guidance on file size and naming your file.

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.

Choose File

Thank you for completing PART C of the survey for the Mid-Level Giving Benchmarking Summit.

Please click DONE to submit the survey.

Return to the main survey page where you can access the remaining part of the survey, find a .pdf to prepare your answers and the links to Part D. The complete survey, all four parts, are due no later than Friday, March 1 @ 5:00pm.

100% of survey complete.