I. INTRODUCTION 簡介

What is Engage? 何謂賽馬會匯創數碼計劃?
********************
JC ENGAGE is an exploration program that provides experiential digital marketing and storytelling workshops, powered by industry professionals and workshop facilitators, aimed at staff members from non-profit organizations in Hong Kong. We also provide digital marketing tools and resources for organizations who are ready and committed to execute a digital campaign. With the help of professional and creative partners, we help NGOs increase their organizational profile and expand their reach.

賽馬會匯創數碼計劃提供體驗式工作坊,讓非牟利工作者可以在業界專業人士和一班商界義工的引導下,學習和策劃數碼營銷,以及「故事行銷式」的機構傳訊短片。我們亦致力向對數碼營銷計劃抱有熱誠的非牟利機構,提供數碼營銷所需要的資源及工具。在業界專才及創意夥伴的協助下,我們希望能幫助非牟利機構於業界提升知名度及接觸更多持分者。

In this series, you will: 透過數碼營銷系列,你可以學習: 
  • Develop a successful digital strategy 策劃成功的數碼營銷策略
  • Analyze your data and make data-driven decisions 分析數據並從數據中找出深入見解
  • Choose the right tactic to reach your audience 選擇合適渠道與你的受眾溝通
  • Create engaging content in an efficient way 以高效的方式製作引人入勝內容
Eligibility 參與資格
***********
To be eligible for this program, the NGO must :
  • be a tax-exempt entity under Section 88 of the Inland Revenue Ordinance of Hong Kong 根據《稅務條例》第 88 條獲豁免繳稅的慈善機構
  • have significant local services in Hong Kong 以香港市民為主要受惠者
Priority will be given to the NGOs who are:
  • able to form a team of 3 members 能派出三名員工以團隊出席
  • able to commit to all key activities 能參與所有活動
Language 語言
***********
The workshop is conducted in Cantonese supplemented with English.
主要以廣東話進行(影片會有英文字幕),輔以中英文教材。
Reminder 提醒 
*************
Implementation: If you win the award, the campaign development (Implement) work with the digital marketing agency will start by around 2 weeks after the pitch competition, lasting for about 4-8 weeks. 

實行: 如果你贏得獎項,便會在提案比賽後的2週,與數碼營銷公司一同展開營銷計劃,需時約4-8週。

Question Title

* 1. Choose ONE session you would like to attend 請選擇 貴機構想參加的課程:
Remarks: Session B 課程B (FULL 名額已滿)

Page1 / 5
 
20% of survey complete.

T