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* 1. Contact Information

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* 2. Gender:

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* 3. We are looking for people who work in a variety of areas. Do you or does anyone in your immediate household work for...

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* 4. When was the last time you participated in a market research project (i.e. focus group discussion or one-on-one interview)?

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* 5. What percentage of your household groceries are chosen and purchased by you personally?

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* 6. How often do you personally shop at a grocery store in-person?

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* 7. At which of the following stores do you buy groceries, ONCE PER MONTH or MORE OFTEN? Select all that apply

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* 8. At which of the following stores do you buy groceries, MOST OFTEN? Select only one!

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* 9. How often, if ever, do you personally consume...

  Daily 3-4 times/wk 1-2 times/wk 1-2 times/mo Less often/never
Bagged Greens
Flavored Sparkling water
Frozen Pizzas
Pasta Sauce

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* 10. Which of the following brands of foods and beverages have you purchased in the past month?

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* 11. Thinking specifically about flavored sparkling water, which of the following brands of flavored sparkling water have you purchased in the PAST MONTH? Select all that apply

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* 12. Which of the following statements do you resonate with when it comes to purchasing store brands?

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* 13. I'd like to now understand some of your attitudes when it comes to what's important to you in your life. Using a scale of 1-5 where 1 is STRONGLY DISAGREE and 5 is STRONGLY AGREE, please tell me how much you agree with each of the following statments

  1 Strongly Disagree 2 3 4 5 Strongly Agree
Health is an important consideration when shopping for food
Natural ingredients are not an important consideration for me when shopping
I regularly purchase fresh produce
Price is more important than the quality of the food that I buy
Eating healthy is an important part of my life

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* 14. Age:

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* 15. Which of the following best describes your relationship status?

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* 16. Do you have any children under 18 living with you, either part-time or full-time?

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* 17. Which of the following best describes your annual household income?

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* 18. What is your employment status?

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