I. What is Engage?

Thank you for your interest in our Jockey Club Engage Digital Exploration program!

What is Engage?
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Jockey Club Engage Digital Exploration is the pathway for NGOs to learn and leverage digital tools and techniques to effectively communicate with their stakeholders.

What is the Crowdfunding Series about?
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• Learn about what is and isn’t crowdfunding
• Get insights about the key elements (5 Cs) in making a successful crowdfunding campaign
• Go through the thought process in planning a crowdfunding campaign
• Develop a story structure for your project message
• Acquire the basic knowledge required to kick start your organization’s campaign

Why Volunteering?
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Join our Engage Crowdfunding program to:
- Hear Tom Dawkins, CEO and Co-Founder of StartSomeGood, teach NGO leaders (and you!) how to launch a successful crowdfunding campaign
- Collaborate closely in an NGO team to compete for digital marketing funding
- Network with other passionate business professionals


Dates & Venue
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1st Session (EQUIP)
Date & Time: 8-January-2020 (Wed) 9am - 2pm
Venue: Wan Chai
A half day beginner training for all NGO teams.

2nd Session (BUILD)*
Date & Time: 22-January-2020 (Wed) 9am - 5pm
Venue: Wan Chai
A full-day training that covers a deep dive in strategic crowdfunding communications, visual storytelling, tips/skills using social media, etc.
*6 NGO teams will be selected to move on to 2nd Session (BUILD)

At the end of this session, there will be three winning NGOs who receive awards for free professional video production services worth HK$80k, $70k and $60k.

Implementation
For the video award winners, a kick-off meeting will be arranged within two weeks after the BUILD with the video production house.
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