JC ENGAGE 2020 | Corporate Communication Series | NGO Registration Form |
I. INTRODUCTION
Thank you for your interest in our Jockey Club Engage Digital Exploration program!
What is Engage?
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Jockey Club Engage Digital Exploration is the pathway for NGOs to learn and leverage digital tools and techniques to effectively communicate with their stakeholders.
What is the Corporate Communication Series about?
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• Learn what Corporate Communications means in a nonprofit context
• Practice how to define your message at an organization level using the ‘Message House’ framework
• Learn how to stratify your audience, identify message delivery channel and re-use core messages or different audience
• Develop a story structure for your corporate communication
What is the Corporate Communication Series about?
*****************************************************************
• Learn what Corporate Communications means in a nonprofit context
• Practice how to define your message at an organization level using the ‘Message House’ framework
• Learn how to stratify your audience, identify message delivery channel and re-use core messages or different audience
• Develop a story structure for your corporate communication