Can we please agree on this once and for all?

Survey

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33% of survey complete.

It seems unfair that an entire industry should have such differing views on what to call the main service they provide. We are of course talking about the services provided by using Google Ads, Bing Ads, Yandex Direct and similar advertising services from other search engines.

And it seems especially unfair when our colleagues over on the organic side of things all agree that their service has pretty much just one name. SEO.

Question Title

* Therefore, what should this be called?

SEM (for Search Engine Marketing)

PPC (for Paid Per Click)

SEA (for Search Engine Advertising)

Paid Search

Question Title

* Who/where are you

Country

Email Address

Question Title

* Who are you to tell?
What services does your company provide?
(just to check if you know what you are talking about)

that thing I just gave a name in the above question - (SEA/SEM/ETC)

Organic search (well, SEO)

Shopping (Google shopping, Amazon, comparison engines, ...)

Programmatic display

Native advertising (Outbrain, Taboola etc)

Paid social

Organic social media: community management

Design

Website creation / development

Email marketing

None of the above

Question Title

* Therefore, what should this be called?

Question Title

* Who/where are you

Question Title

* Who are you to tell?What services does your company provide? (just to check if you know what you are talking about)

* Who are you to tell?
What services does your company provide?
(just to check if you know what you are talking about)