Expression of Interest

Co-funded by the Australian Government through the Building Better Regions Fund and Cradle Coast Authority, this Cradle Coast Marketing Mentoring Program is an exciting opportunity for the Cradle Coast tourism industry to enhance their knowledge and skills in digital marketing to drive sustainable growth for the region.

The Program has been customised to build digital marketing capacity, enhance networks between local operators, and foster collaboration and consistency online across the Cradle Coast. It will be pitched at an intermediate - advanced level in digital marketing and assumes prior knowledge.  There will be 98 places available. Modules will be delivered primarily online, with two in-destination workshops (which will be recorded, and put online). 

Modules will include:
1. Tourism Trends, Marketing Strategy and Product Experience
2. Content Marketing
3. Website Marketing
4. Search Engine Optimisation
5. Social Media
6. Reputation Management, Advocacy and Location Marketing 

This will be a 12 week intensive program delivered primarily online through webinars. When submitting your expression of interest, please check the final question and ensure you can commit to the program timeline. If you are unable to attend all modules, please let us know, and still submit your expression of interest.

Expressions of Interest will close at 5pm on Thursday, 28 February 2019. You will be informed of the outcome of your Expression of Interest by 8 March 2019.

Question Title

* 1. Participant Information

Question Title

* 2. How long have you been in business?

Question Title

* 3. Which of the following digital presences do you have for your business?

Question Title

* 4. Please provide URL links to your relevant digital marketing pages

Question Title

* 5. What does digital marketing success look like in your business?

Question Title

* 6. What do you currently measure across digital channels? How do you measure this?

Question Title

* 7. How active are you on the following platforms?

  Daily Weekly Once a month Once every 2 - 3 months Every 6 months Once a year N/A
Google My Business
Trip Advisor
Australian Tourism Data Warehouse (ATDW)
Facebook
Instagram
Blog (on website) 
Website

Question Title

* 8. How would you rate your marketing skill level on Google My Business?

Question Title

* 9. How would you rate your marketing skill level on TripAdvisor?

Question Title

* 10. How would you rate your marketing skill level on Facebook?

Question Title

* 11. How would you rate your marketing skill level on Instagram?

Question Title

* 12. How would you rate your marketing skill level on the Australian Tourism Data Warehouse (ATDW)?

Question Title

* 13. How would you rate your marketing skill level on your website?

Question Title

* 14. What you would like to achieve from participating in this course?

Question Title

* 15. This will be a 12 week intensive program. Can you commit to the following indicative timeline? 
Module 1 Workshop (2 locations - in region)   Tuesday 28th + Wed 29th May
Module 1 Webinar - Replay of live workshop   Tuesday 4th June
Module 2 Webinar                                            Tuesday 11th June
Module 3 Webinar                                            Tuesday 2nd July
Module 4 Webinar                                            Tuesday 30th July
Module 5 Webinar                                            Tuesday 13th August
Module 6 Workshop (2 locations - in region)  Tuesday 27th + Wed 28th August

Question Title

* 16. Is there anything else you would like to tell us about your business and marketing or your expression of interest?

T