This is the 2017 Survey

The 2017 State of Financial Marketing survey includes questions on a range of marketing topics specific to the retail banking industry. This survey is only open to executives who work at retail financial institutions around the world, and only take a few minutes to complete.

As a 'thank you' for participating, you will receive a copy of the consolidated survey results.
Those who complete the survey will receive a complimentary copy of the "2017 Bank & Credit Union Marketing Trends Report," (retail value $395) with a comprehensive breakdown of all the study's findings — budgets, strategic priorities, ROI, media channels and major challenges facing financial marketers in the months to come.

1. What type of financial institution do you work for?