Awarded for excellence in retailing. Businesses must show innovations in product offer, outstanding customer service, employee care and sales and marketing initiatives.

The Smart50 Retail Champion award winner is determined by the SmartCompany judging panel. The panel will determine a winner based on the following criteria:

* The business is a retailer (online, bricks-and-mortar or both)
* The business can demonstrate outstanding customer service
* The business can demonstrate strong sales and marketing initiatives
* The business can demonstrate an evolving or agile business model
* The business can demonstrate an innovative product offering

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