Albury Wodonga Destination Management Plan 2024-2028:
Business and Community Survey

Introduction

AlburyCity and the City of Wodonga have commissioned consultants SC Lennon & Associates to prepare the Albury Wodonga Destination Management Plan 2024-2028. This follows a commitment made by both Councils to take a leadership role in tourism under the Visit Albury Wodonga brand, to increase tourism’s contribution to the sustainable growth and development of Albury Wodonga.

As a local resident and/or business owner, we would appreciate your answers to five questions contained in our short survey. The survey should take no more than 5-6 minutes to complete. Please click 'OK' to begin.

Question Title

* 1. Which locality (town or suburb) do you live in or closest to?

Albury

Bandiana

Baranduda

Barnawartha North

Bonegilla

Castle Creek

East Albury

Ebden

Ettamogah

Gateway Island

Glenroy

Hamilton Valley

Huon Creek

Killara

Kywanna

Lake Hume Village

Lavington

Leneva

North Albury

South Albury

Splitters Creek

Springdale Heights

Table Top

Thurgoona

West Albury

West Wodonga

Wirlinga

Wodonga

Other (please specify)

Question Title

* 2. From the list below, please rate on a scale from 1 (significant weakness) to 5 (great strength), Albury Wodonga's tourism strengths and weaknesses.

	1. Significant Weakness	2. Weakness	3. Neither Weakness nor Strength	4. Strength	5. Great Strength
Attractors: Our location	Attractors: Our location 1. Significant Weakness	Attractors: Our location 2. Weakness	Attractors: Our location 3. Neither Weakness nor Strength	Attractors: Our location 4. Strength	Attractors: Our location 5. Great Strength
Murray River/Lake Hume	Murray River/Lake Hume 1. Significant Weakness	Murray River/Lake Hume 2. Weakness	Murray River/Lake Hume 3. Neither Weakness nor Strength	Murray River/Lake Hume 4. Strength	Murray River/Lake Hume 5. Great Strength
Other nature-based tourism attractions (natural features / landscape)	Other nature-based tourism attractions (natural features / landscape) 1. Significant Weakness	Other nature-based tourism attractions (natural features / landscape) 2. Weakness	Other nature-based tourism attractions (natural features / landscape) 3. Neither Weakness nor Strength	Other nature-based tourism attractions (natural features / landscape) 4. Strength	Other nature-based tourism attractions (natural features / landscape) 5. Great Strength
European heritage tourism attractions	European heritage tourism attractions 1. Significant Weakness	European heritage tourism attractions 2. Weakness	European heritage tourism attractions 3. Neither Weakness nor Strength	European heritage tourism attractions 4. Strength	European heritage tourism attractions 5. Great Strength
First Nations cultural heritage tourism attractions	First Nations cultural heritage tourism attractions 1. Significant Weakness	First Nations cultural heritage tourism attractions 2. Weakness	First Nations cultural heritage tourism attractions 3. Neither Weakness nor Strength	First Nations cultural heritage tourism attractions 4. Strength	First Nations cultural heritage tourism attractions 5. Great Strength
Festivals and events	Festivals and events 1. Significant Weakness	Festivals and events 2. Weakness	Festivals and events 3. Neither Weakness nor Strength	Festivals and events 4. Strength	Festivals and events 5. Great Strength
Shopping / retail	Shopping / retail 1. Significant Weakness	Shopping / retail 2. Weakness	Shopping / retail 3. Neither Weakness nor Strength	Shopping / retail 4. Strength	Shopping / retail 5. Great Strength
Markets	Markets 1. Significant Weakness	Markets 2. Weakness	Markets 3. Neither Weakness nor Strength	Markets 4. Strength	Markets 5. Great Strength
Facilities: Arts and cultural facilities (e.g. galleries, museums and interpretive centres)	Facilities: Arts and cultural facilities (e.g. galleries, museums and interpretive centres) 1. Significant Weakness	Facilities: Arts and cultural facilities (e.g. galleries, museums and interpretive centres) 2. Weakness	Facilities: Arts and cultural facilities (e.g. galleries, museums and interpretive centres) 3. Neither Weakness nor Strength	Facilities: Arts and cultural facilities (e.g. galleries, museums and interpretive centres) 4. Strength	Facilities: Arts and cultural facilities (e.g. galleries, museums and interpretive centres) 5. Great Strength
Sport and recreation facilities and attractions	Sport and recreation facilities and attractions 1. Significant Weakness	Sport and recreation facilities and attractions 2. Weakness	Sport and recreation facilities and attractions 3. Neither Weakness nor Strength	Sport and recreation facilities and attractions 4. Strength	Sport and recreation facilities and attractions 5. Great Strength
Leisure and entertainment facilities and attractions	Leisure and entertainment facilities and attractions 1. Significant Weakness	Leisure and entertainment facilities and attractions 2. Weakness	Leisure and entertainment facilities and attractions 3. Neither Weakness nor Strength	Leisure and entertainment facilities and attractions 4. Strength	Leisure and entertainment facilities and attractions 5. Great Strength
Conference and meeting venues/facilities	Conference and meeting venues/facilities 1. Significant Weakness	Conference and meeting venues/facilities 2. Weakness	Conference and meeting venues/facilities 3. Neither Weakness nor Strength	Conference and meeting venues/facilities 4. Strength	Conference and meeting venues/facilities 5. Great Strength
Visitor accommodation	Visitor accommodation 1. Significant Weakness	Visitor accommodation 2. Weakness	Visitor accommodation 3. Neither Weakness nor Strength	Visitor accommodation 4. Strength	Visitor accommodation 5. Great Strength
Cafes, restaurants and hospitality services	Cafes, restaurants and hospitality services 1. Significant Weakness	Cafes, restaurants and hospitality services 2. Weakness	Cafes, restaurants and hospitality services 3. Neither Weakness nor Strength	Cafes, restaurants and hospitality services 4. Strength	Cafes, restaurants and hospitality services 5. Great Strength
Quality of City centres	Quality of City centres 1. Significant Weakness	Quality of City centres 2. Weakness	Quality of City centres 3. Neither Weakness nor Strength	Quality of City centres 4. Strength	Quality of City centres 5. Great Strength
Infrastructure: Road infrastructure	Infrastructure: Road infrastructure 1. Significant Weakness	Infrastructure: Road infrastructure 2. Weakness	Infrastructure: Road infrastructure 3. Neither Weakness nor Strength	Infrastructure: Road infrastructure 4. Strength	Infrastructure: Road infrastructure 5. Great Strength
Local public transport	Local public transport 1. Significant Weakness	Local public transport 2. Weakness	Local public transport 3. Neither Weakness nor Strength	Local public transport 4. Strength	Local public transport 5. Great Strength
Rail infrastructure	Rail infrastructure 1. Significant Weakness	Rail infrastructure 2. Weakness	Rail infrastructure 3. Neither Weakness nor Strength	Rail infrastructure 4. Strength	Rail infrastructure 5. Great Strength
Air transport infrastructure	Air transport infrastructure 1. Significant Weakness	Air transport infrastructure 2. Weakness	Air transport infrastructure 3. Neither Weakness nor Strength	Air transport infrastructure 4. Strength	Air transport infrastructure 5. Great Strength
Water recreation infrastructure (e.g. ferries, pontoons, jetties, etc.)	Water recreation infrastructure (e.g. ferries, pontoons, jetties, etc.) 1. Significant Weakness	Water recreation infrastructure (e.g. ferries, pontoons, jetties, etc.) 2. Weakness	Water recreation infrastructure (e.g. ferries, pontoons, jetties, etc.) 3. Neither Weakness nor Strength	Water recreation infrastructure (e.g. ferries, pontoons, jetties, etc.) 4. Strength	Water recreation infrastructure (e.g. ferries, pontoons, jetties, etc.) 5. Great Strength
Communications infrastructure (phone and Internet)	Communications infrastructure (phone and Internet) 1. Significant Weakness	Communications infrastructure (phone and Internet) 2. Weakness	Communications infrastructure (phone and Internet) 3. Neither Weakness nor Strength	Communications infrastructure (phone and Internet) 4. Strength	Communications infrastructure (phone and Internet) 5. Great Strength
Quality of directional and interpretive signage	Quality of directional and interpretive signage 1. Significant Weakness	Quality of directional and interpretive signage 2. Weakness	Quality of directional and interpretive signage 3. Neither Weakness nor Strength	Quality of directional and interpretive signage 4. Strength	Quality of directional and interpretive signage 5. Great Strength

Other / comments (please list particular products/experiences/aspects you consider to be important)

Question Title

* 3. Overall, how would you rate Albury Wodonga as a holiday destination?

Best in Australia

Better than average

Average

Below average

Unsure

Question Title

* 4. On a scale from 1 (not at all important) to 5 (very important), please rate how important it is to you that AlburyCity and the City of Wodonga focus on the following activities to help grow a sustainable visitor economy.

	1. Not at all important	2. Not important	3. Somewhat important	4. Important	5. Very important
Promotion of Albury Wodonga as a place to visit (tourism promotion)	Promotion of Albury Wodonga as a place to visit (tourism promotion) 1. Not at all important	Promotion of Albury Wodonga as a place to visit (tourism promotion) 2. Not important	Promotion of Albury Wodonga as a place to visit (tourism promotion) 3. Somewhat important	Promotion of Albury Wodonga as a place to visit (tourism promotion) 4. Important	Promotion of Albury Wodonga as a place to visit (tourism promotion) 5. Very important
Providing visitor information (visitor servicing)	Providing visitor information (visitor servicing) 1. Not at all important	Providing visitor information (visitor servicing) 2. Not important	Providing visitor information (visitor servicing) 3. Somewhat important	Providing visitor information (visitor servicing) 4. Important	Providing visitor information (visitor servicing) 5. Very important
Improvements to infrastructure (e.g. transport, public spaces, signage, etc.)	Improvements to infrastructure (e.g. transport, public spaces, signage, etc.) 1. Not at all important	Improvements to infrastructure (e.g. transport, public spaces, signage, etc.) 2. Not important	Improvements to infrastructure (e.g. transport, public spaces, signage, etc.) 3. Somewhat important	Improvements to infrastructure (e.g. transport, public spaces, signage, etc.) 4. Important	Improvements to infrastructure (e.g. transport, public spaces, signage, etc.) 5. Very important
Streamline land use planning and development approvals	Streamline land use planning and development approvals 1. Not at all important	Streamline land use planning and development approvals 2. Not important	Streamline land use planning and development approvals 3. Somewhat important	Streamline land use planning and development approvals 4. Important	Streamline land use planning and development approvals 5. Very important
Providing information about where to access small business support	Providing information about where to access small business support 1. Not at all important	Providing information about where to access small business support 2. Not important	Providing information about where to access small business support 3. Somewhat important	Providing information about where to access small business support 4. Important	Providing information about where to access small business support 5. Very important
Supporting tourism investment attraction	Supporting tourism investment attraction 1. Not at all important	Supporting tourism investment attraction 2. Not important	Supporting tourism investment attraction 3. Somewhat important	Supporting tourism investment attraction 4. Important	Supporting tourism investment attraction 5. Very important
Collating and making available information on the local visitor economy	Collating and making available information on the local visitor economy 1. Not at all important	Collating and making available information on the local visitor economy 2. Not important	Collating and making available information on the local visitor economy 3. Somewhat important	Collating and making available information on the local visitor economy 4. Important	Collating and making available information on the local visitor economy 5. Very important
Advocacy / lobbying State and Federal Governments on key issues	Advocacy / lobbying State and Federal Governments on key issues 1. Not at all important	Advocacy / lobbying State and Federal Governments on key issues 2. Not important	Advocacy / lobbying State and Federal Governments on key issues 3. Somewhat important	Advocacy / lobbying State and Federal Governments on key issues 4. Important	Advocacy / lobbying State and Federal Governments on key issues 5. Very important
Sourcing State and Federal Government funding for key projects	Sourcing State and Federal Government funding for key projects 1. Not at all important	Sourcing State and Federal Government funding for key projects 2. Not important	Sourcing State and Federal Government funding for key projects 3. Somewhat important	Sourcing State and Federal Government funding for key projects 4. Important	Sourcing State and Federal Government funding for key projects 5. Very important
Providing sport and recreational services and facilities	Providing sport and recreational services and facilities 1. Not at all important	Providing sport and recreational services and facilities 2. Not important	Providing sport and recreational services and facilities 3. Somewhat important	Providing sport and recreational services and facilities 4. Important	Providing sport and recreational services and facilities 5. Very important
Providing local arts and cultural services and facilities	Providing local arts and cultural services and facilities 1. Not at all important	Providing local arts and cultural services and facilities 2. Not important	Providing local arts and cultural services and facilities 3. Somewhat important	Providing local arts and cultural services and facilities 4. Important	Providing local arts and cultural services and facilities 5. Very important
Attracting festivals and events	Attracting festivals and events 1. Not at all important	Attracting festivals and events 2. Not important	Attracting festivals and events 3. Somewhat important	Attracting festivals and events 4. Important	Attracting festivals and events 5. Very important

Other suggested initiatives (please type your answers in the space provided)

Question Title

* 5. If you could identify just two essential tourism projects or initiatives that should be implemented in Albury Wodonga – irrespective of cost, scale or constraints – what would these be? Think big, bold and creatively! (Please type your answers in the space provided).

Thank you for taking the time to complete our survey. Please click 'Finished' and you're done.

Albury Wodonga Destination Management Plan 2024-2028:Business and Community Survey

Introduction

Question Title

* 1. Which locality (town or suburb) do you live in or closest to?

Question Title

* 2. From the list below, please rate on a scale from 1 (significant weakness) to 5 (great strength), Albury Wodonga's tourism strengths and weaknesses.

Question Title

* 3. Overall, how would you rate Albury Wodonga as a holiday destination?

Question Title

* 4. On a scale from 1 (not at all important) to 5 (very important), please rate how important it is to you that AlburyCity and the City of Wodonga focus on the following activities to help grow a sustainable visitor economy.

Question Title

* 5. If you could identify just two essential tourism projects or initiatives that should be implemented in Albury Wodonga – irrespective of cost, scale or constraints – what would these be? Think big, bold and creatively! (Please type your answers in the space provided).

Albury Wodonga Destination Management Plan 2024-2028:
Business and Community Survey