Welcome and thank you for your participation

IAB Australia is gathering information from across the industry on experiences with advertising attention measurement and optimisation. The data collected will be used to inform industry education and activities to help marketers improve measurement to drive business results.
This survey is designed for marketers and advertising professionals working in media companies and agencies. Survey participants will be sent a copy of the results and you could win a ticket to the IAB Australia MeasureUp conference.
Your views are important to us and your answers will be kept in the strictest confidence. None of the responses you give are directly linked to you as an individual, they are used for aggregated statistical purposes only. 
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